Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio

Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio

Because your business is only as strong as your team - it really shouldn’t be this hard — but it is...So let’s make it a little easier!

Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business.

  • There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses
  • It's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.
  • And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.

It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they’ve learned when it all goes wrong.

So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.

And as a result....BGH SHORTS: The People Series was born!

  • Short 5 min episodes.
  • Golden nuggets.
  • Actionable insights

Every 2 weeks, we’ll drop a new 5-minute clip - so don't forget to HIT FOLLOW!


If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!

Connect with Billy Maddock on LinkedIn

Connect with Immy Southwell on LinkedIn

Connect with Paul Jones on LinkedIn

Follow MKJ Ignite on Instagram

Connect with MKJ Ignite on LinkedIn


Episoder(123)

The 'Menopause' Category.... & Swinging From the Chandelier

The 'Menopause' Category.... & Swinging From the Chandelier

Did you know that 1 billion women globally are menopausal at any given time? Yet, until recently, the retail industry has largely overlooked this audience. Well....that’s all about to change!In this e...

26 Mar 202538min

From DIY to £10M by 2027: ManiLife The 'World's BEST Peanut Butter'

From DIY to £10M by 2027: ManiLife The 'World's BEST Peanut Butter'

A small favour: If this episode inspires you to think about new ways to drive business growth, please please hit FOLLOW and even leave a review!This tiny gesture from you means the world to us, and al...

4 Mar 202544min

Why You Need *Legal* Kryptonite (& Why ChatGBT Can't Give it To You)

Why You Need *Legal* Kryptonite (& Why ChatGBT Can't Give it To You)

Scaling a CPG brand isn’t just about great products and standout branding—it’s also about navigating a legal maze that can come with fast business growth, in many different guises. In this episode of ...

19 Feb 202534min

How Merchant Gourmet Doubled Sales from £15M to £30M in just 4 years

How Merchant Gourmet Doubled Sales from £15M to £30M in just 4 years

In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet wa...

4 Feb 202548min

£15M worth of meals BOOTSTRAPPED with GSN founder Craig Allen (Gold Standard Nutrition)

£15M worth of meals BOOTSTRAPPED with GSN founder Craig Allen (Gold Standard Nutrition)

In the latest episode of Brand Growth Heroes, Fiona Fitz sits down with Craig Allen, the founder of Gold Standard Nutrition (GSN), who joins us from Selby, York. GSN has become a standout brand for it...

16 Jan 202536min

LATEST NEWS from Tony's Chocolonely: Revolutionising the Cocoa Industry for Good

LATEST NEWS from Tony's Chocolonely: Revolutionising the Cocoa Industry for Good

In this latest episode of Brand Growth Heroes, we’re over the moon (as always) to welcome back one of our favourite guests, Ben Greensmith, Country Manager for the UK and Ireland of Tony’s Chocolonely...

16 Des 202442min

Ep78: Beehive to £50M - How Scott Davies Built Hilltop Honey Empire

Ep78: Beehive to £50M - How Scott Davies Built Hilltop Honey Empire

In this latest episode, we’re diving into the remarkable story of Scott Davies, the visionary Welsh founder of Hilltop Honey. From an early career as a bricklayer and coal yard worker to building a £5...

2 Des 202428min

Ep77 VITHIT’s Roadmap to £80M in Global Sales in 2025, Gary Lavin ( Part 2)

Ep77 VITHIT’s Roadmap to £80M in Global Sales in 2025, Gary Lavin ( Part 2)

We are thrilled to welcome back Irish entrepreneur Gary Lavin, the founder of VITHIT Drinks. VITHIT is brand that’s seen incredible growth in recent years, establishing itself as a leader in the vitam...

18 Nov 202438min

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