Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio

Freja Bone Broth: The Right Investors + The Right Team + The Golden Ratio

Because your business is only as strong as your team - it really shouldn’t be this hard — but it is...So let’s make it a little easier!

Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business.

  • There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses
  • It's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.
  • And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.

It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they’ve learned when it all goes wrong.

So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.

And as a result....BGH SHORTS: The People Series was born!

  • Short 5 min episodes.
  • Golden nuggets.
  • Actionable insights

Every 2 weeks, we’ll drop a new 5-minute clip - so don't forget to HIT FOLLOW!


If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!

Connect with Billy Maddock on LinkedIn

Connect with Immy Southwell on LinkedIn

Connect with Paul Jones on LinkedIn

Follow MKJ Ignite on Instagram

Connect with MKJ Ignite on LinkedIn


Episoder(123)

Renée Elliott: Rescuing Planet Organic. Empowering Women.

Renée Elliott: Rescuing Planet Organic. Empowering Women.

Renée Elliott is the original founder of much-loved UK organic retailer Planet Organic...and now she's back: to rescue the business out of administration. At the time of recording, we are 3 weeks into...

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Founders' Hotline: Nojo London's Big Screw Up

Founders' Hotline: Nojo London's Big Screw Up

Have you ever messed up and felt like you were the only founder in the world to make such a stupid mistake? Simona Deifta, female powerhouse and founder of the brilliant sauces and dressings Nojo Lond...

27 Apr 20233min

Founders' Hotline: Perfect Ted's Manufacturing Disaster

Founders' Hotline: Perfect Ted's Manufacturing Disaster

Hear how Marisa and Teddy learned from their big-green-explosion-mistake, whilst preparing for their first-ever show - the London Coffee Festival!If you'd like the chance to be featured on Brand Growt...

13 Apr 20232min

How Perfect Ted Grew From £0-5M in Just 18 months

How Perfect Ted Grew From £0-5M in Just 18 months

Perfect Ted, the natural energy drinks brand powered by matcha green tea, has taken the UK food and drink industry by storm. Despite launching just 18 months ago, Marisa, Teddie, and Levi have grown t...

1 Apr 202358min

Mid-Day Squares: How to Disrupt the $8Billion Healthy Snacking Category

Mid-Day Squares: How to Disrupt the $8Billion Healthy Snacking Category

Mid-Day Squares is the Canadian functional chocolate sensation that EVERYONE in the food and drink industry is talking about.Click the subscribe or 'bell' button beside Brand Growth Heroes on your pod...

26 Jan 202342min

Verlinvest: The *3 Secrets* that Founders Looking for *Investment* NEED to Know

Verlinvest: The *3 Secrets* that Founders Looking for *Investment* NEED to Know

Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcastFollow Brand Growth Heroes on Instagram, Tiktok, Lin...

12 Jan 202336min

Veganuary, Vegan Fried Chick*n, Veg Capital & Sentient Ventures with Matthew Glover

Veganuary, Vegan Fried Chick*n, Veg Capital & Sentient Ventures with Matthew Glover

As the founder of Veganuary, Veg Capital, Vegan Fried Chick*n or VFC,  and most recently a new venture capital fund called Sentient Ventures,  Matthew Glover is a business activist and a serial founde...

26 Aug 202241min

Healthy Soil, Healthy People, Healthy Planet: How Wildfarmed Can Change How We Eat.

Healthy Soil, Healthy People, Healthy Planet: How Wildfarmed Can Change How We Eat.

If you work in the food industry, you need to start swotting up on this subject area: **Regenerative Agriculture** (Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin)Wildfarmed is a regenerati...

1 Aug 202237min

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