Leadership, Love & Peanut Butter: The ManiLife Story | Stu MacDonald
scale with soul15 Nov 2024

Leadership, Love & Peanut Butter: The ManiLife Story | Stu MacDonald

Stu MacDonald has built the world's tastiest peanut butter. From auto-immune disease, to accounting, a trip to Argentina, scrappy beginnings and then 8 years of grind to build ManiLife to what is it today.

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Stu has been one of the most supportive people on my content journey and his generosity, openness and wisdom shines through in this interview where we cover...

📖 Episode Chapters:

00:00 - Intro

00:53 - Wilson's Disease (The 'Fuck You' Driver)

05:16 - Psychosis, Mania, Depression

10:42 - Who Is Stu?

11:40 - Why Are People So Important?

13:38 - Edu, The Supplier

16:51 - Love As A Currency

23:00 - Listing With Holland & Barrett

25:39 - One Favour A Day

27:46 - Balancing Ambition And A Family

32:29 - Doing Things That Don't Scale

41:56 - Interviewing For Care

44:16 - Trickle Down Attention To The Team

45:35 - Balancing Accountability & Care

47:52 - Long Run vs Short Run

52:50 - How To Get Out Of The Way

54:47 - What's Unique About You As A CEO

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🙋‍♂️ WHO AM I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building.

Through my videos here on this channel, my podcast and my writing on Linkedin, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling business - giving you a life of freedom!

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