This One Shift Will Make or Break Your Brand in 2025 | GaryVee Advertising Week Interview

This One Shift Will Make or Break Your Brand in 2025 | GaryVee Advertising Week Interview

This one’s for anyone in marketing who’s still clinging to outdated tactics.

I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and attention-based algorithms, this episode covers where marketing is actually going, not where people wish it was going.

I also break down why most creative still fails, how data and attention go hand in hand, and what brands need to start doing right now to stay relevant in the era of "interest media."



👀 We talk about:

  • Why creative is finally being held accountable

  • The myth of "brand vs. performance" in today’s ecosystem

  • How to actually use data without losing intuition

  • The rise of AI influencers and live shopping

  • Why I don’t romanticize any platform — just where the attention is


If you work in marketing, own a brand, or just want to understand the real landscape — this is required listening. Let’s go.

Episoder(3447)

The Reason You're Lacking Motivation & Inspiration | Mindset Matters Sydney Keynote | #5 of 2024 Top Podcasts

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An Hour Of Social Media Marketing Tips l Day Trading Attention Live Stream | #6 of 2024 Top Podcasts

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Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 6. This episode dives deep into the world ...

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Everything You NEED to Know to Grow Your Business in 2025 | 4Ds | #7 of 2024 Top Podcasts

Everything You NEED to Know to Grow Your Business in 2025 | 4Ds | #7 of 2024 Top Podcasts

Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 7. In this episode, we dive into a rich di...

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Living Without Regrets: The Path to True Happiness | Picatinny Talk | #8 of 2024 Top Podcasts

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Unleashing the Potential of Organic Social Media | Forward Las Vegas Keynote | #9 of 2024 Top Podcasts

Unleashing the Potential of Organic Social Media | Forward Las Vegas Keynote | #9 of 2024 Top Podcasts

Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 9. In this episode, I reflect on the immen...

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The Best Marketing Strategy For Businesses | Fireside Chat at Palmers Marketing and Sales Summit | #10 of 2024 Top Podcasts

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Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 10. In this episode, I share my journey f...

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How to Find Balance in 2025 | Retirement House

How to Find Balance in 2025 | Retirement House

Hey everyone, today we’re bringing you a special episode from my appearance on the Retirement House Podcast earlier this year. For those who don’t know, the Retirement House Podcast is all about blend...

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The Art of Accountability and Why It’s the Key to Happiness | CREATIVO Podcast with Roberto Mtz

The Art of Accountability and Why It’s the Key to Happiness | CREATIVO Podcast with Roberto Mtz

Hey everyone, In this episode, I’m sharing a podcast I recently did with Roberto Mtz on his podcast CREATIVO! We explore why accountability is the foundation of happiness, how improvisation shapes cre...

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