First-Party Data Strategies: Here's What to Do After Deprecation of Third-Party Cookies

First-Party Data Strategies: Here's What to Do After Deprecation of Third-Party Cookies

Welcome to Episode 22 of The Digital Disruption Podcast! In this episode, Patrick and Alexander delve into the evolving landscape of marketing strategies, emphasizing the critical role of data analysis and measurement across the marketing funnel.


They discuss the challenges and opportunities arising from the transition to Google Analytics 4, including concerns about new attribution models and the impact of the impending deprecation of third-party cookies.


Joining the conversation is industry expert Andrew Alexander from TMI, who shares insights on successful client collaborations and navigating the shifting requirements of data tracking and privacy regulations.

Follow us:
e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

Patrick: https://www.linkedin.com/in/psoch/


Mostafa: https://www.linkedin.com/in/mostafa-daoud/


And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here
https://e-cens.com/contact-us/


Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(43)

From ChatGPT to Agentic AI: The Good, Bad, and Ugly of Corporate Automation

From ChatGPT to Agentic AI: The Good, Bad, and Ugly of Corporate Automation

Is your business AI-ready? Join Daoud and Patrick as they unpack AI’s explosive growth, from generative tools to agentic automation. Discover why Shopify’s AI hiring memo sparked debate, how to audit ...

22 Apr 202547min

Beyond Tools: Building a Data-Driven Strategy That Actually Works

Beyond Tools: Building a Data-Driven Strategy That Actually Works

In this episode of The Digital Disruption Podcast, join host Patrick and guest Ahmad as they navigate through the evolving landscape of mobile measurement and customer engagement strategies. They kick...

11 Mar 20251h 17min

Real Disruption in Tech: Beyond the Hype with WellX’s Sejla Vatres

Real Disruption in Tech: Beyond the Hype with WellX’s Sejla Vatres

In this episode of the Digital Disruption Podcast, we sit down with Sejla Vatres, Principal Product Lead at WellX, a digital insurance platform revolutionizing health and wellness through prevention-f...

5 Mar 202547min

Cutting Through the Clutter: Britklik’s Blueprint for Effective Upper-Funnel Media Buying

Cutting Through the Clutter: Britklik’s Blueprint for Effective Upper-Funnel Media Buying

What does it take to run truly effective upper-funnel media campaigns—and how can you avoid wasting your budget on fraudulent or low-quality inventory? In this episode of the Digital Disruption podc...

6 Feb 20251h 18min

Crafting a Winning Marketing Strategy: Insights from Mimojo's Louise Rowe

Crafting a Winning Marketing Strategy: Insights from Mimojo's Louise Rowe

Welcome back to another exciting episode of The Digital Disruption Podcast. In today's episode, we're thrilled to host Louise Rowe, the head of marketing at Mimojo, an innovative startup based in Du...

28 Jan 202558min

What Secrets Does Tim Ash Reveal About Marketing Identity and Psychology?

What Secrets Does Tim Ash Reveal About Marketing Identity and Psychology?

Welcome to Episode 37 of The Digital Disruption Podcast. I'm your host, Patrick, and joining me today is Tim Ash, a distinguished international speaker, acclaimed author, and business founder with an ...

15 Jan 20251h 6min

The 2024 (Rant or Recap)!

The 2024 (Rant or Recap)!

Welcome back to The Digital Disruption Podcast! In Episode 36, our hosts Daoud, Sean Bucher, and Patrick delve into a lively conversation about the shifts and trends disrupting the digital world. Tu...

16 Des 20241h 29min

Conversion Rates: Why 0.9% Might Not Mean What You Think

Conversion Rates: Why 0.9% Might Not Mean What You Think

Welcome to Episode 35 of The Digital Disruption Podcast! Today, our hosts, Patrick, Daoud, and Sean Bucher, dive into the intricate world of digital metrics and their significance in evaluating busine...

25 Nov 20241h 8min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-pa-konto
rss-borsmorgen-okonominyhetene
rss-skravla-gar
pengepodden-2
lederpodden
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
rss-orjasater
pengesnakk
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
liberal-halvtime
rss-fa-makro
stockup