CFO THOUGHT LEADER1 Jun 2025

1102: Navigating Growth and Risk in a Member-Driven Business | Andrea Hecht, CFO, CSAA Insurance

When Andrea Hecht walks into a finance meeting, she’s not preparing for earnings calls or shareholder Q&A. Instead, her focus is inward—on aligning every financial decision with a mission that begins and ends with AAA members.

CSAA Insurance, where Hecht serves as CFO, operates in 23 states and the District of Columbia. It’s not publicly traded. “We’re technically owned by our policyholders,” Hecht tells us, noting that CSAA distributes almost exclusively through AAA clubs to AAA members.

That difference in ownership structure reshapes everything—from financial priorities to communication rhythms. “We don’t necessarily have those traditional…quarterly earnings calls,” she explains. “Part of the way I think about my communication is primarily inward…to make sure every decision we make is deeply tied to our strategy.”

For CSAA, strategy is inseparable from service. “Our strategy is deeply tied to serving AAA members,” Hecht tells us. That’s especially vital in California, where Hecht says CSAA faces its greatest insurance concentration and the most market volatility.

While other insurers have exited the state, CSAA has stayed the course. “It’s been really gratifying to see what we can do,” Hecht says. Balancing capital protection and member coverage remains a daily challenge—one she’s eager to embrace.

With AM Best as CSAA’s key external stakeholder, Hecht’s metrics of success differ from peers in public or PE-backed companies. “It’s a really interesting balancing act,” she tells us—and one that redefines what it means to lead finance from the inside out.

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