The $30M One-Pager: How Top Reps Build Business Cases That Actually Close | Bite-Sized Tactics

The $30M One-Pager: How Top Reps Build Business Cases That Actually Close | Bite-Sized Tactics

Nate’s Business Case Template One of the largest deals Nate (Co-Founder @ Fluint & Chief Growth Office @ Global Venture Network) ever closed—$30M—was won with a single, unbranded page. No logos. No design. Just black text on white paper. Why? Because it felt internal to the customer—not like a vendor pitch. The structure? Just 5 parts: 1. Priority-Driven Headline – Use the exec’s own language 2. Problem Statement – Frame the problem in a way that aligns with what you uniquely solve 3. Recommended Approach – Highlight 3 key things only you can do differently 4. Target Outcomes – Flip the problem into clear, metric-driven results 5. Required Investment – Be honest about time, money, and effort—don’t minimize it The key? Anchor the entire narrative in what the executive already cares about. If it sounds like an internal initiative, it gets bought in like one. RESOURCES DISCUSSED ⁠⁠⁠Join our weekly newsletter⁠⁠⁠⁠ ⁠⁠⁠Things you can steal⁠⁠⁠ Save $50 on any 30MPC course⁠⁠⁠ with code “PODCAST” Nate's Business Case

Episoder(596)

#130 - Hall of Fame: How to land a killer sales job

#130 - Hall of Fame: How to land a killer sales job

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Build a top 25 accounts list that meet your criteria on space, prestige, size, etc. Have a ...

19 Sep 202234min

#129 - Prospecting with a proper human touch (Charly Johnson, Account Executive @ Salesloft)

#129 - Prospecting with a proper human touch (Charly Johnson, Account Executive @ Salesloft)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Start your email with research personalization to stand out in the inbox (vs generic greetin...

14 Sep 202230min

#128 - Storytelling to show prospects you can solve their problem (Armand Farrokh, VP of Sales @ Pave)

#128 - Storytelling to show prospects you can solve their problem (Armand Farrokh, VP of Sales @ Pave)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Have a prep call with your champion before the demo. Identify who is in the room, what they ...

7 Sep 202231min

#127 - Uncovering the buying process with your customer (Marisa Sarabia, Principal Account Executive @ Dialpad)

#127 - Uncovering the buying process with your customer (Marisa Sarabia, Principal Account Executive @ Dialpad)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Rank your buyer’s priorities in the first meeting so you know what to spend the majority of ...

31 Aug 202234min

#126 - Creating close plans for every step of the sales process (Jeremey Donovan, EVP, Sales & Customer Success, Insight Partners)

#126 - Creating close plans for every step of the sales process (Jeremey Donovan, EVP, Sales & Customer Success, Insight Partners)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Use a customer-facing close plan to map out the key steps (power, security, legal) in your s...

24 Aug 202229min

#125 - Playbook: Everything prospecting that isn't email or phone

#125 - Playbook: Everything prospecting that isn't email or phone

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Create an event-specific sequence for expos/tradeshows w/ the CTA being “open to stopping by...

17 Aug 202236min

#124 - Leveling with your buyer and setting clear expectations using PPO (Doug Landis, Growth Partner @ Emergence Capital)

#124 - Leveling with your buyer and setting clear expectations using PPO (Doug Landis, Growth Partner @ Emergence Capital)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Don’t just set an agenda. Use PPO (purpose, plan, outcome) to set clear expectations for you...

10 Aug 202232min

#123 - Prospecting into your customer's new company (Todd Busler, Co-founder & CEO @ Champify)

#123 - Prospecting into your customer's new company (Todd Busler, Co-founder & CEO @ Champify)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Stay top of mind with your closed/lost opps with introductions, referrals, and nuggets (don'...

3 Aug 202230min

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