Can AI make an average idea sing? Judging at Cannes, PRWeek podcast

Can AI make an average idea sing? Judging at Cannes, PRWeek podcast

Two shortlisting jurors for this year's PR category at Cannes Festival of Creativity are the special guests on today's episode of Beyond the Noise.

This week on Beyond the Noise, we hear from Sarah Hargrave, EMEA chief executive of Porter Novelli; and Nina Pickup, former head of creative strategy at Salterbaxter – both of whom are shortlisting jurors for the PR Lions at The Cannes Lions International Festival of Creativity 2025.

Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen in the browser above, or on your favourite platform.

And as the industry prepares to take its annual jaunt to the French Riviera, PRWeek journalist Evie Barrett quizzes our guests on some of the big talking points at Cannes in 2025.

They examine whether ‘purpose’ will be a prevalent theme this year, as well as the role that AI is now playing, both behind-the-scenes and taking centre-stage in creative work.

The duo share their experience of the Cannes Lions judging process, revealing how they decide what a 'good idea' looks like when it comes to PR campaigns.

Cannes Lions takes place from 16 to 20 June. Stay tuned to PRWeek for all the news and insights from the festival.

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Episoder(261)

Cannes: where are the UK indie winners?

Cannes: where are the UK indie winners?

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‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

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24 Jun 28min

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine tells the story of the birth of the European Space Agency. Why post-Apollo, when the US was spending £1.2 billion a year on space, the whole of Europe was spending just £200 million. Wh...

19 Jun 15min

Edelman, Burson and Smarts on Cannes predictions

Edelman, Burson and Smarts on Cannes predictions

In a Cannes Lions special, PRWeek’s Beyond the Noise speaks to communications professionals from Edelman, Burson and Smarts about this year’s Festival.Ahead of the Cannes Lions International Festival ...

18 Jun 40min

‘PR is having an extraordinary renaissance with this World Cup’

‘PR is having an extraordinary renaissance with this World Cup’

‘If you’re talking about brand reputation, this World Cup is probably the most important comms and strategy campaign for nations and for an organisation (FIFA) that we’ve ever seen… and it’s fraught w...

11 Jun 42min

Where are PR’s LGBTQ+ leaders?

Where are PR’s LGBTQ+ leaders?

In a Pride Month special, PRWeek UK speaks to two prominent LGBTQ+ PR professionals on the comms industry’s progress, as well as analysing what ‘corporate pride’ looks like in 2026.Christina Peach, di...

3 Jun 41min

Space comms: why rockets really aren’t the story

Space comms: why rockets really aren’t the story

Why do people in the space sector think they have a comms problem and yet the public at large think space is sexy? Should we stop evangelising about the technology that gets stuff into space rather th...

1 Jun 35min

Uncommon’s Nils Leonard: ‘PR should be scared’

Uncommon’s Nils Leonard: ‘PR should be scared’

Nils Leonard, co-founder of renowned ad agency Uncommon, is a guest on this week’s PRWeek Beyond the Noise podcast episode – speaking alongside Randy Manicks, managing partner of the firm’s PR arm.The...

28 Mai 37min

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