Kelley Puckett (goodr) | Sunglasses with the Permission to Be Unabashedly Yourself
The CMO Podcast4 Jun 2025

Kelley Puckett (goodr) | Sunglasses with the Permission to Be Unabashedly Yourself

It’s officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand founded nine years ago in Southern California.

Like many great startups, goodr began by identifying a problem and solving it. The founders—runners themselves—noticed that running sunglasses were expensive and overly engineered. So they created fun, stylish, and functional sunglasses specifically for runners, all priced at just $25. Today, goodr offers sunglasses for a wide range of sports and outdoor activities.

Kelley seems tailor-made for goodr. A UCLA graduate, she went on to work at both Sony Pictures and Paramount Pictures. She’s also a runner—though not just any runner. Kelley is an ultramarathoner who has completed the Badwater 135, often called the toughest ultramarathon in the world.

Tune in to this episode to hear from a CMO who brings unmatched energy to her brand and community!

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