Supply Chain Decoded | Feat. Paul Jarrett, Bulu

From Ad Exec to the King of Tricky Ship: Paul Jarrett on Reinventing Fulfillment for the Modern Brand In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Paul Jarrett, co-founder and CEO of Bulu—a 3PL that’s anything but traditional. From growing up in a trailer park to co-founding one of the first subscription box companies, Paul shares the unexpected path that led him from Madison Avenue ad agencies to masterminding logistics for brands like Disney, Clorox, and Hulk Hogan. Paul unpacks how Bulu evolved from a subscription box startup into a fulfillment powerhouse, mastering the art of “tricky ship”—those complex, high-touch logistics projects most 3PLs avoid. He reveals how listening deeply to customers helped them build tech-enabled, omnichannel solutions that scale, and why empathy and servant leadership are the cornerstones of their business model today. Expect stories of folding bandanas for Hulk, decoding NFT-infused inventory, and how curiosity, humility, and a solid co-founder (who happens to be his wife) keep the Bulu team future-ready in a shifting global market. Topics include: Paul’s journey from advertising to logistics What it means to do “tricky ship” and why most 3PLs avoid it Lessons in resilience from the pandemic and beyond The power of empathy and trust in business partnerships Why curiosity—not credentials—wins in logistics If you’ve ever wondered what makes a fulfillment partner truly stand out, this one’s for you. -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.