Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the best job at, and side-stepping the “rtd’s” that are eating craft beer’s lunch! We don’t want the small, neighborhood brewery to go away in a downward market, and we want to share our success and best practices!


Brian, with his business partner and childhood best friend Mike Rushford, opened Rushford & Sons Brewhouse in December 2020; right during the height of covid. Brian and Mike put together the business with scotch tape and bubblegum and got it off the ground during a difficult time. Despite the shrinking market, Rushford & Sons is growing it’s distribution network in Central Massachusetts as well as opening a second taproom location while hosting “beer fest” events to grow the local craft beer scene as a whole.


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Episoder(471)

The Brewer’s Data Playbook: Step-by-Step Data Techniques You Can Use Today

The Brewer’s Data Playbook: Step-by-Step Data Techniques You Can Use Today

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Words on Tap: Crafting Copy That Converts for Craft Beer Brands

Words on Tap: Crafting Copy That Converts for Craft Beer Brands

Is your marketing copy lacking that special spark? Ever wondered how you can drive more engagement overall? Whether you’re releasing a new bold brew or getting folks hyped about exciting events in the...

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How Data Visualization Transforms Brewery Operations

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Breweries don’t need more data – they need better insights. Every day, breweries collect data on production, ingredient usage, brewing yields, equipment utilization, and more, but the challenge lies i...

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The THC beverage market is a “wild wild west” of regulatory enforcement. What’s legal? What’s illegal? What’s hemp derived THC? What about Delta-8? What do I have to do to make a beverage? How do I se...

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Avoid Overengineering: When NOT to Invest in Brewery Technology

Avoid Overengineering: When NOT to Invest in Brewery Technology

Better software, new apps, sensors supervising the facility, AI recipe development and many more. The list of emerging technologies is long, but when does it make sense to invest, and when does it not...

30 Apr 202529min

How to Keep Your Brewery Relevant for the Next Generation

How to Keep Your Brewery Relevant for the Next Generation

The next wave of beer drinkers is here, and spoiler alert—they’re not like the last lot. Gen Z is all about connection, inclusivity, and creating new rituals, which means the old “pint in the pub” exp...

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That's Not Clean! Establishing a Baseline for Your Equipment

That's Not Clean! Establishing a Baseline for Your Equipment

When you ask most professional brewers about what they do the most, the vast majority will answer cleaning. Despite this fact, during my many years of working with breweries of all sizes I frequently ...

26 Apr 202527min

Winning in Distribution

Winning in Distribution

Most breweries face challenges when it comes to succeeding in distribution. From understanding how the numbers impact the business as a whole to managing distributor relationships, running a sales tea...

23 Apr 202547min

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