Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the best job at, and side-stepping the “rtd’s” that are eating craft beer’s lunch! We don’t want the small, neighborhood brewery to go away in a downward market, and we want to share our success and best practices!


Brian, with his business partner and childhood best friend Mike Rushford, opened Rushford & Sons Brewhouse in December 2020; right during the height of covid. Brian and Mike put together the business with scotch tape and bubblegum and got it off the ground during a difficult time. Despite the shrinking market, Rushford & Sons is growing it’s distribution network in Central Massachusetts as well as opening a second taproom location while hosting “beer fest” events to grow the local craft beer scene as a whole.


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Episoder(471)

Alternative Beverages: Adding THC To Your Taproom Offerings

Alternative Beverages: Adding THC To Your Taproom Offerings

We all know the time for innovation in the craft beer space is now. Taprooms must offer more than delicious beer - they must now also provide a great experience. Part of creating that environment is b...

28 Aug 202457min

The Meaning Behind the Madness: Understanding the Whys of Brewing

The Meaning Behind the Madness: Understanding the Whys of Brewing

Do this, do that. But why? Too often, teams follow instructions without understanding the reasons behind their tasks. Imagine if your head brewer suddenly left—would their assistant know how to create...

24 Aug 20241h 3min

Brewery Equipment Forecasting, Part 1: Budgeting Basics

Brewery Equipment Forecasting, Part 1: Budgeting Basics

Aimed at breweries overwhelmed by decision paralysis, panelists will offer guidance and considerations in planning for purchasing and maintaining their brewhouse equipment, keg fleet, packaging, and h...

21 Aug 20241h 1min

Sweet Summer Taproom Trends 2024

Sweet Summer Taproom Trends 2024

Let's dive into the summer trends from around the US. We will explore taproom trends, focusing on what activities consumers are seeking, products that are trending up or down, and what’s driving growt...

17 Aug 20242h 3min

Brewery Expansions in 2024 - Using Data to Make Key Business Decisions

Brewery Expansions in 2024 - Using Data to Make Key Business Decisions

In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) will be the moderator, and steering a dynamic discussion on the topic of “Brewery Expansions in 2024 - Using Data to ...

14 Aug 202454min

Creating a Vibe: The Impact of Atmosphere on Taprooms

Creating a Vibe: The Impact of Atmosphere on Taprooms

Urban Dictionary defines "vibe" as "a distinctive emotional atmosphere; sensed intuitively." In the world of beverage, this definition works perfectly. Taprooms must serve a high-quality product, whet...

31 Jul 20241h 2min

Practical HR: Let's make the people part of the business more efficient

Practical HR: Let's make the people part of the business more efficient

Managing people is hard, regardless of the business - then we through alcohol into the mix and our laid back industry culture. Bring your note book, this functional conversation will give you action...

24 Jul 202446min

Giving It Up! Why I Left a Successful Career to Work in Beer

Giving It Up! Why I Left a Successful Career to Work in Beer

Where did you come from? Where did you go? So often, we only know our peers as "owner at Brewery ABC" or "taproom manager at XYZ Brewing Company." However, we all have stories. In this conversation, w...

3 Jul 202459min

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