Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the best job at, and side-stepping the “rtd’s” that are eating craft beer’s lunch! We don’t want the small, neighborhood brewery to go away in a downward market, and we want to share our success and best practices!


Brian, with his business partner and childhood best friend Mike Rushford, opened Rushford & Sons Brewhouse in December 2020; right during the height of covid. Brian and Mike put together the business with scotch tape and bubblegum and got it off the ground during a difficult time. Despite the shrinking market, Rushford & Sons is growing it’s distribution network in Central Massachusetts as well as opening a second taproom location while hosting “beer fest” events to grow the local craft beer scene as a whole.


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Episoder(472)

Future-Proofing Your Brewery: A Conversation on Navigating Change

Future-Proofing Your Brewery: A Conversation on Navigating Change

Let's explore the brewing industry's pressure points and the solutions to tackle them. We'll take a closer look at a wide range of factors that put pressure on the industry, like market competition, c...

30 Aug 20231h 6min

Being a Better Leader

Being a Better Leader

In this panel, you’ll learn how to unlock your full leadership potential! Led by Pulkit K. Agrawal of Beer30 by The 5th Ingredient, this panel will include 3 other brewery leaders who have led their t...

26 Aug 202359min

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of indu...

23 Aug 20231h 1min

Easy Ways Your Brewery Can Be More Accessible & Attract A New Community of Customers

Easy Ways Your Brewery Can Be More Accessible & Attract A New Community of Customers

At CBC in Nashville this past May, BA Chief Economist, Bart Watson, encouraged brewery owners / operators to be more creative in finding ways to reach new audiences. An historically underserved commun...

16 Aug 20231h

Effective Communication Between Departments

Effective Communication Between Departments

For a brewery to see maximum success, effective communication must exist between departments. Unfortunately, there is often a great disconnect between front-of-house and back, and beyond. In this sess...

12 Aug 202359min

State of the Hop Industry

State of the Hop Industry

Chris Holden, Director of Sales and Marketing for the Hop Guild and a grower in New York state, will give his State of the Hop Industry address. He will discuss the 2023 growing season, importane of s...

9 Aug 202345min

Recruiting, Maintaing, & Retaining Brewery Staff

Recruiting, Maintaing, & Retaining Brewery Staff

This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community is dedicated to providing you with the tools for greater taproom success. Learn more and ...

5 Aug 202356min

NA Beer: Make Zero Your Biggest Asset

NA Beer: Make Zero Your Biggest Asset

With non-alcoholic sales trending upwards across the board, it is important to understand, not only why, but what you as a business owner or decision-maker can take/implement from this data. This pres...

2 Aug 202359min

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