Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the best job at, and side-stepping the “rtd’s” that are eating craft beer’s lunch! We don’t want the small, neighborhood brewery to go away in a downward market, and we want to share our success and best practices!


Brian, with his business partner and childhood best friend Mike Rushford, opened Rushford & Sons Brewhouse in December 2020; right during the height of covid. Brian and Mike put together the business with scotch tape and bubblegum and got it off the ground during a difficult time. Despite the shrinking market, Rushford & Sons is growing it’s distribution network in Central Massachusetts as well as opening a second taproom location while hosting “beer fest” events to grow the local craft beer scene as a whole.


Stay up to date with CBP: http://update.craftbeerprofessionals.org

Episoder(471)

Court Shoes Only: ACEing Autism and the Art of Collaboration

Court Shoes Only: ACEing Autism and the Art of Collaboration

Court Shoes Only is a collaborative beer initiative crafted to benefit ACEing Autism tennis programs for individuals with autism. The goal of the initiative is to capture the spirit of the brewery com...

23 Mar 20221h

Data and Robots

Data and Robots

In this conversation we hear from several of your peers to discuss the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Adam L...

16 Mar 20221h 6min

CBP Connects St. Louis Announcement

CBP Connects St. Louis Announcement

Join us in-person for CBP Connects presented by Arryved POS 3 not to miss days of networking and education June 20-22, 2022 | St. Louis, Missouri Claim your spot: https://cbpconnects-stlouis.eventbrit...

12 Mar 20223min

Rapid Fire Legal

Rapid Fire Legal

We recently posed the question, "What questions on brewery legal issues do you wish you knew the answer to?" In this session, we have invited several industry experts to answer your questions. This c...

7 Mar 20221h 3min

Basics of Fruit Purees and Processes Every Brewer Should Know

Basics of Fruit Purees and Processes Every Brewer Should Know

In this conversation, we will be going through the basics of aseptic fruit puree, what aseptic means, and the determining factors that makes them aseptic. We will show you how they can be used with yo...

2 Mar 202258min

Rapid Fire Finance

Rapid Fire Finance

We recently posed the question, "What questions on brewery finance do you wish you knew the answer to?" In this session, we have invited several industry experts to answer your questions. This conve...

26 Feb 202255min

CBP Stories - Drywall, a Career Change at 40, & Small Town Community w/Ken Landin (Crossroads Brewing Company)

CBP Stories - Drywall, a Career Change at 40, & Small Town Community w/Ken Landin (Crossroads Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. Ken Landin is currently the CEO and Co Owner of Crossroads Brewing Company, located in the Hudson Valley of Upstate New Yo...

21 Feb 20221h 3min

Industry Hour: Taproom Managers

Industry Hour: Taproom Managers

It is your goal to create the most memorable taproom experience to keep guests coming back over and over again. While it's vital to also WOW your customers, you also have to keep you team positive thr...

14 Feb 20221h 1min

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