Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the best job at, and side-stepping the “rtd’s” that are eating craft beer’s lunch! We don’t want the small, neighborhood brewery to go away in a downward market, and we want to share our success and best practices!


Brian, with his business partner and childhood best friend Mike Rushford, opened Rushford & Sons Brewhouse in December 2020; right during the height of covid. Brian and Mike put together the business with scotch tape and bubblegum and got it off the ground during a difficult time. Despite the shrinking market, Rushford & Sons is growing it’s distribution network in Central Massachusetts as well as opening a second taproom location while hosting “beer fest” events to grow the local craft beer scene as a whole.


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Episoder(471)

Managing Yeast: A Discussion on the Methodology for Harvesting and Re-using Yeast, No Matter the Scale (Panel Fest 2021)

Managing Yeast: A Discussion on the Methodology for Harvesting and Re-using Yeast, No Matter the Scale (Panel Fest 2021)

When is the optimal time to harvest yeast from a live fermentation? Which strains perform the best over multiple batches? How can a small brewery replicate the same results as a large one? Three brewe...

15 Des 20211h

The Ups and Downs of Selling Beer in a Pandemic (Panel Fest 2021)

The Ups and Downs of Selling Beer in a Pandemic (Panel Fest 2021)

Selling beer in the retail market has not been an easy task over the past 20 months. At a time when business was just awful for everyone in our industry, brewery sales reps were tasked with maintainin...

14 Des 20211h 4min

Staff Training (Panel Fest 2021)

Staff Training (Panel Fest 2021)

A successful training program requires investment, and investing in your team is one of the best things you can do to better your brewery. The more educated your team, the better representatives they ...

13 Des 20211h 1min

CBP Connects Spotlight: AJ Head (Safe Bars)

CBP Connects Spotlight: AJ Head (Safe Bars)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

9 Des 20219min

Optimizing Your Taproom for Flow and Efficiency

Optimizing Your Taproom for Flow and Efficiency

The tap room is the cornerstone of any craft brewery. It is where the money is made. This presentation will talk through the layout of your tap room and how to maximize efficiency, customer experience...

7 Des 202138min

CBP Connects Spotlight: Matt Albrecht (River Drive Cooperage)

CBP Connects Spotlight: Matt Albrecht (River Drive Cooperage)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

2 Des 202110min

Defining "Better Experiences" w/Jeremy Storton (Good Beer Matters)

Defining "Better Experiences" w/Jeremy Storton (Good Beer Matters)

In a nation with nearly 9,000 breweries, serving good beer is no longer enough to claim your piece of the pie. In order to survive and thrive, breweries, pubs and on-premise must evolve to provide "Be...

29 Nov 20211h 14min

CBP Connects Spotlight: Kenny VanHorn (Elation Brewing)

CBP Connects Spotlight: Kenny VanHorn (Elation Brewing)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

24 Nov 20216min

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