Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the best job at, and side-stepping the “rtd’s” that are eating craft beer’s lunch! We don’t want the small, neighborhood brewery to go away in a downward market, and we want to share our success and best practices!


Brian, with his business partner and childhood best friend Mike Rushford, opened Rushford & Sons Brewhouse in December 2020; right during the height of covid. Brian and Mike put together the business with scotch tape and bubblegum and got it off the ground during a difficult time. Despite the shrinking market, Rushford & Sons is growing it’s distribution network in Central Massachusetts as well as opening a second taproom location while hosting “beer fest” events to grow the local craft beer scene as a whole.


Stay up to date with CBP: http://update.craftbeerprofessionals.org

Episoder(471)

How's Your Taproom Community? (CBP Fall Virtual Conference 2021)

How's Your Taproom Community? (CBP Fall Virtual Conference 2021)

All across the U.S., taprooms come in many shapes and sizes. The interior and exterior are each as unique as the individuals that produce and serve the beer within the taprooms. Even more unique are t...

19 Okt 202143min

Tying a Bow on 2021's Financials w/Audra Gaiziunas and Jason Sleeman (CBP Fall Virtual Conference 2021)

Tying a Bow on 2021's Financials w/Audra Gaiziunas and Jason Sleeman (CBP Fall Virtual Conference 2021)

Tying a Bow on 2021's Financials w/Audra Gaiziunas (Brewed For Her Ledger) and Jason Sleeman (United Community Bank) What will your financials look like on December 31st, what planning have you don...

19 Okt 202147min

How 3 Breweries Have Used Data Management to Grow (CBP Fall Virtual Conference 2021)

How 3 Breweries Have Used Data Management to Grow (CBP Fall Virtual Conference 2021)

Brewing beer is both an art and a science. And every business has its own unique story to tell. When it comes to the craft beer industry, many breweries use data management and analytics to gain insig...

18 Okt 202158min

The Science of Carbon Dioxide - The Basics of Safety Protocols w/Josh Pringle of CO2Meter (CBP Fall Virtual Conference 2021)

The Science of Carbon Dioxide - The Basics of Safety Protocols w/Josh Pringle of CO2Meter (CBP Fall Virtual Conference 2021)

Every brewer knows (or should know) about the risks associated with CO2 exposure and leaks. You or someone you know has felt dizzy or nauseous, passed out, or even worse. You should already have train...

18 Okt 202140min

CBP Stories - Inspiring Women in Craft Beer: Dana Kaluzny (Social Impact Projects/Endswell Beer)

CBP Stories - Inspiring Women in Craft Beer: Dana Kaluzny (Social Impact Projects/Endswell Beer)

CBP Stories showcase individual members who have an inspiring story to tell. Dana Kaluzny, BA, PMP (she/her) is a Project Management Educator, Facilitator and Social Justice Advocate. She is the Foun...

14 Okt 202152min

Fall 2021 Virtual Conference Preview Panel 10-12-21

Fall 2021 Virtual Conference Preview Panel 10-12-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Pal I...

12 Okt 20211h 1min

Fall 2021 Virtual Conference Preview Panel 10-6-21

Fall 2021 Virtual Conference Preview Panel 10-6-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Adam...

7 Okt 20211h 2min

Fall 2021 Virtual Conference Preview Panel - Branding/Marketing Edition

Fall 2021 Virtual Conference Preview Panel - Branding/Marketing Edition

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Aaro...

5 Okt 202158min

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