Growing a Brewery in a Shrinking Market

Growing a Brewery in a Shrinking Market

Our market is shrinking and a lot of both smaller and larger breweries are going under (much to everyone’s chagrin). While the craft beer market MAY be shrinking, it will never go away and, like a lot of other niche products, will always ebb and flow. We’ve done a lot to, are actively doing, and have solid plans to be growing our on premises business as well as distribution with little to no resources by focusing on what our industry does right, minimizing what our industry as a whole does not the best job at, and side-stepping the “rtd’s” that are eating craft beer’s lunch! We don’t want the small, neighborhood brewery to go away in a downward market, and we want to share our success and best practices!


Brian, with his business partner and childhood best friend Mike Rushford, opened Rushford & Sons Brewhouse in December 2020; right during the height of covid. Brian and Mike put together the business with scotch tape and bubblegum and got it off the ground during a difficult time. Despite the shrinking market, Rushford & Sons is growing it’s distribution network in Central Massachusetts as well as opening a second taproom location while hosting “beer fest” events to grow the local craft beer scene as a whole.


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Episoder(468)

2025 Brewing Trends

2025 Brewing Trends

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Spills and Thrills: A Panel Conversation on Insurance Lessons Learned

Spills and Thrills: A Panel Conversation on Insurance Lessons Learned

Join us for "Spills and Thrills: A Panel Conversation on Insurance Lessons Learned," an insightful discussion designed to navigate the complexities of risk management and insurance in today's dynamic ...

13 Aug 20251h 1min

Optimizing Your CIP Program: Cleaning Smarter, Not Harder

Optimizing Your CIP Program: Cleaning Smarter, Not Harder

In this session, we’ll start with the basics of CIP (cleaning in place) and explore how the Sinner Cycle can help you fine-tune your cleaning and sanitation process. You'll learn how temperature, chem...

6 Aug 202558min

Canning in a Changing Craft Beer World: A Conversation with Iron Heart

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The beer industry looks a lot different than it did a few years ago, and packaging strategies are evolving right alongside it. In this conversation, we’ll talk with Brian Casse from Iron Heart Canning...

30 Jul 202521min

What's Going on in NJ Beer?

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In our “What’s Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There’s so much we can learn from each other, and th...

23 Jul 202552min

What's Going on in FL Beer?

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In our “What’s Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There’s so much we can learn from each other, and th...

16 Jul 202554min

Infused Innovation: A Practical Guide to Cannabis Emulsions for Brewers

Infused Innovation: A Practical Guide to Cannabis Emulsions for Brewers

As cannabis-infused beverages gain traction in both licensed and hemp-derived markets, brewers are uniquely positioned to lead the next wave of infused product innovation. But while curiosity is high,...

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Brewery Insurance - What IS and is NOT covered?

This session will explore what brewery insurance really covers and what it does not. We will tackle some of the most common misconceptions, break down the different types of coverage, and highlight op...

2 Jul 202542min

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