The Glossy Beauty Podcast5 Jun 2025

BeautyTok's latest and Huda Kattan's buy-back — plus, inside Rhode's big E.l.f. Beauty deal

On this week's episode of the Glossy Beauty podcast, Sara Spruch-Feiner, senior reporter at Glossy Pop, and Emily Jensen, Glossy senior beauty reporter, are joined by Gabi Barko, senior reporter at Glossy's sister publication Modern Retail, and Brit Starr, CMO at influencer marketing platform Creator IQ. Kicking off the episode, Jensen and Spruch-Feiner chat what's happening on TikTok in beauty this week, why Pride Month will look a little different this year, and why Huda Kattan is taking back full ownership of Huda Beauty. Later (16:18), Spruch-Feiner, Barkho and Starr discuss the biggest beauty news of the year, announced last Wednesday: E.l.f. Beauty is acquiring Rhode, the 3-year-old brand launched by Hailey Bieber. The acquisition was notable for numerous reasons, but some of the bold headlines include the fact that, though a Sephora launch is coming soon, it hasn't happened yet. Plus, the brand currently sells under ten SKUs, including its viral phone case. E.l.f., for its part, has had 25 quarters of consecutive net-sales and market-share growth. In addition to her roles as Chief Creative Officer and head of innovation at Rhode, Bieber will also serve as a strategic advisor to E.l.f. Beauty, across its portfolio, which includes E.l.f. Cosmetics and E.l.f. Skin, W3ll People, Keys Soulcare, and Naturium, the last of which it acquired in 2023.

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