175. Book Promotion 101 Bonus Episode: A Conversation with Leah Paulos of Press Shop PR

Leah Paulos of Press Shop PR joins Let’s Talk Memoir for a conversation about 2 things writers can do right now to help launch their book successfully, how to find your targeted readers and effectively reach them through media, the dedicated focus required to promote a book,tapping into your storytelling chops to help you with marketing, tools for positioning your book with media and journalists, the lead time we need to promote our books and when to pitch, selling journalists on covering your book, finding the story and the audience for your book, the cost of publicity, your job as your own publicist, being proactive, and the classes she offers at Book Publicity School.

Also in this episode:

-using spreadsheets

-building a media contact list

-working with in-house publicity teams

Books mentioned in this episode:

-The Sounds of Life by Karen Bakker

-The Latecomer by Jean Hanff Korellitz

-Writing to Persuade by Trish Hall

Leah Paulos is the Founder and Director of Publicity at Press Shop PR and Book Publicity School, and has worked at the intersection of books and media for over 25 years. Twice named a top PR firm by the Observer, Press Shop PR has worked on many notable books and #1 bestsellers including MARCH by Rep. John Lewis and ON TYRANNY by Timothy Snyder, as well as books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah has spoken on book publicity at Columbia School of Journalism, CUNY Graduate Center, and as part of her regular workshop series, Book Publicity for Literary Agents.

Book publicity 101

Leah began her career as a magazine editor at a NYC-focused glossy magazine in 1998. She later worked as an editor at Conde Nast and as a freelance writer for dozens of national magazines. She made the shift to book publicity in 2006 and launched Press Shop in 2012. She graduated from Cornell University and now lives in Brooklyn with her husband and two sons.

bookpublicityschool.com

https://www.linkedin.com/in/leahpaulos/

https://www.facebook.com/PressShopPR/

https://www.facebook.com/profile.php?id=100090936998502

https://x.com/PressShopPR

www.PressShopPR.com

www.BookPublicitySchool.com

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Ronit’s writing has appeared in The Atlantic, The Rumpus, The New York Times, Poets & Writers, The Iowa Review, Hippocampus, The Washington Post, Writer’s Digest, American Literary Review, and elsewhere. Her memoir WHEN SHE COMES BACK about the loss of her mother to the guru Bhagwan Shree Rajneesh and their eventual reconciliation was named Finalist in the 2021 Housatonic Awards Awards, the 2021 Indie Excellence Awards, and was a 2021 Book Riot Best True Crime Book. Her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts’ 2020 Eludia Award and the 2023 Page Turner Awards for Short Stories.

She earned an MFA in Nonfiction Writing at Pacific University, is Creative Nonfiction Editor at The Citron Review, and teaches memoir through the University of Washington's Online Continuum Program and also independently. She launched Let's Talk Memoir in 2022, lives in Seattle with her family of people and dogs, and is at work on her next book.

More about Ronit: https://ronitplank.com

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Background photo credit: Photo by Patrick Tomasso on Unsplash

Headshot photo credit: Sarah Anne Photography

Theme music: Isaac Joel, Dead Moll’s Fingers