The Music Marketing Genius Behind 300M+ Streams ft. Andrew Southworth #238

The Music Marketing Genius Behind 300M+ Streams ft. Andrew Southworth #238

Andrew Southworth is a music marketing expert who has mastered the art of paid ads. His strategies have helped his clients get over 300M streams, sell out tours, sell out merch drops, etc. This episode is 86 minutes of free game from the undisputed king of ads for musicians. We touch on the best types of campaigns, how many streams $350 ad spend can get you, the biggest mistake artists are making with ads, and much more. "SPOTIFY GROWTH MACHINE" (Learn how to run ads like Andrew Southworth)...

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Episoder(290)

Ex-Spotify Exec: "Monthly Listeners" Is Bullsh*t #289

Ex-Spotify Exec: "Monthly Listeners" Is Bullsh*t #289

A former Spotify exec told us monthly listeners mean nothing, and the comments split in two. So we argued both sides. Troy Carter, Russ, Curtiss King and Anthony Fantano weigh in as we get into who st...

9 Nov 40min

Usher and Justin Bieber's Vocal Coach Spills Her Secrets #288

Usher and Justin Bieber's Vocal Coach Spills Her Secrets #288

The vocal coach behind Usher and Justin Bieber says most singers are destroying the only instrument they can't replace. Mama Jan Smith (Jan Smith Studios, 10,000+ singers in 40 years) on training like...

26 Okt 1h 35min

How Labels Manufacture Viral Songs (and How You Can Too) ft. Ex-Def Jam's Jacorey Barkley #287

How Labels Manufacture Viral Songs (and How You Can Too) ft. Ex-Def Jam's Jacorey Barkley #287

Labels don't wait for songs to go viral, they put real money behind a few proven strategies, and an independent artist can run the same playbook. Jacorey "Kohrey" Barkley, ex-Def Jam influencer market...

19 Okt 1h 38min

Ex-Major Label Exec: Chasing a Record Deal is a HUGE Mistake ft. Chris Anokute #286

Ex-Major Label Exec: Chasing a Record Deal is a HUGE Mistake ft. Chris Anokute #286

The A&R behind Katy Perry's Teenage Dream says you don't want a record deal. You want a partner. Chris Anokute has worked A&R at Capitol, Universal Motown, Island Def Jam and Epic. He's signed Katy Pe...

12 Okt 1h 42min

What to Do Every Day Before and After You Release a Song (for Free) #285

What to Do Every Day Before and After You Release a Song (for Free) #285

We compiled all our knowledge from interviewing the smartest people in the music industry over the last 5 years into a comprehensive playbook of how we would roll out a song today for $0. Using Lil Br...

5 Okt 37min

Viral Music Marketer: The Mistakes Keeping Talented Artists Invisible ft. Junior Makame #284

Viral Music Marketer: The Mistakes Keeping Talented Artists Invisible ft. Junior Makame #284

Book your next content shoot with RAPVILLE: https://form.typeform.com/to/NZuMGn40?source=omt-podcast If you have been posting for months and you are stuck at 200 views, you do not have a music problem...

28 Sep 1h 30min

What an A&R Hears That You Don't: Why Good Songs Still Fail ft. Justice Baiden (LVRN) #283

What an A&R Hears That You Don't: Why Good Songs Still Fail ft. Justice Baiden (LVRN) #283

Most artists cannot tell you why people like them, and that gap is why good songs still fail. Justice Baiden, co-founder and Head of A&R at LVRN, breaks down what he is actually listening for: whether...

21 Sep 1h 8min

The Only Music Publishing Video You'll Ever Need ft. Jacob Paul (Kobalt/KOSIGN) #282

The Only Music Publishing Video You'll Ever Need ft. Jacob Paul (Kobalt/KOSIGN) #282

Music publishing is the money most independent artists never collect, and nothing in the system tells you it's missing. Jacob Paul of Kobalt / KOSIGN explains how songwriters actually get paid: the tw...

14 Sep 1h 27min

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