Sponsored: The Art of Disruption (Dell Podference) | 1
Business Wars13 Mai 2022

Sponsored: The Art of Disruption (Dell Podference) | 1

Startups search for pain points in the customer experience and design their product to solve these problems. There’s an art to knowing how to find that one thing the market needs and running with it. On the flip side, established businesses need to constantly reassess their products to avoid being disrupted and left behind.


On this episode, Wharton School marketing professor Jonah Berger joins Business Wars host David Brown for a conversation about the art of disruption – how small businesses can gain the advantage and how legacy businesses can stay one step ahead.

Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

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Dell Technologies - Let Dell Technologies help safeguard your business with modern devices and Windows 11 Pro. And search Dell Technologies' Small Conference Podference on Audacy.com, Spotify, or Apple Podcasts starting May 10th.

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Episoder(667)

College Football Wars | Title Fight | 1

College Football Wars | Title Fight | 1

It’s the 90s. College football’s a hot mess of untapped profit potential. But two TV execs have an answer. It’s called the Bowl Championship Series and it’ll ignite a rush for the big bucks.Listen to ...

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Poppi vs Olipop: Soda’s Second Coming | 6

Poppi vs Olipop: Soda’s Second Coming | 6

Soda has had its fair share of ups and downs, but now, a new wave of prebiotic pop promises to reinvent the fizzy drink consumers love. Poppi and Olipop are two buzzy, health-focused brands leading th...

23 Mai 202436min

Jeep vs Bronco |  Back in the Saddle | 5

Jeep vs Bronco | Back in the Saddle | 5

David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s s...

22 Mai 202441min

Jeep vs Bronco |  Full Throttle | 4

Jeep vs Bronco | Full Throttle | 4

It's 2008 and the U.S. government spends tense months deciding whether, and then how, to bail out the U.S. auto industry. Chrysler is saved through a forced merger with another foreign suitor — Italy’...

15 Mai 202434min

Jeep vs Bronco | Bye Bye Bronco | 3

Jeep vs Bronco | Bye Bye Bronco | 3

It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popula...

8 Mai 202432min

Jeep vs Bronco | Engine Trouble | 2

Jeep vs Bronco | Engine Trouble | 2

It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the American Motor Company, has a new strategy: beat th...

1 Mai 202433min

Jeep vs Bronco | Battle Hardened | 1

Jeep vs Bronco | Battle Hardened | 1

It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, all-purpose, all-terrain automobile for use in the c...

24 Apr 202436min

Allbirds: The Rise and Fall of Direct to Consumer | 5

Allbirds: The Rise and Fall of Direct to Consumer | 5

Allbirds was once valued at $4.1 billion. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds' luck had c...

18 Apr 202438min

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