eCommerce MasterPlan9 Jun 2025

Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner

Mike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive sales of £20million in the next year. They are selling internationally via their Shopify store, and via their 25 high street stores in the UK.

Hit PLAY to hear:

🤯 How a market stall became a near £20M empire!
🤫 The surprising reason Bird & Blend still handles their own fulfillment.
🛍️ Unlock the secret to blending online & physical stores for ultimate customer love.
🚀 Mike's no-nonsense tips for scaling your eCommerce without losing your soul.
🤔 Ever wondered how to truly nail the customer experience? This episode has answers!
👂 Discover the management style that empowers a winning team (and what not to do!).

Key timestamps to dive straight in:

[05:59] Bird & Blend's Journey to Success

[08:19] Adapting Through Business Growth Stages

[12:45] Management Self-Reflection Journey

[13:42] "Connecting Business Dots from Experience"

[18:10] Aligning Retail and eCommerce Experiences

[19:49] Email List Building Strategy

[22:02] Listen to Mike’s Top Tips!

Full episode notes here: https://ecmp.info/546

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