Ep 001: Our Very First Decisions

On today's show, Tracy and Reine discuss the decisions they've made so far in pursuit of the passive income goal. Among other things, we chat about Zoom, Captivate, Canva, Audacity, and Cloud Convert. We also touch on the choices we've made and are making for the overall business structure. We offer ideas on how you can get started with all of these tools as well, no matter your budget or current assets and resources.

00:00 Tracy and Reine Intro

01:10 What If Project Experiment overview and invitation

05:25 Zoom https://zoom.us/

07:40 A few What If Project “rules”

08:23 How we get our files from Zoom m4a format into mp3 format for podcast

09:34 Cloud Convert https://cloudconvert.com/login

10:17 [Affiliate link] Captivate https://www.captivate.fm/signup?ref=thewhatifproject

12:32 Business contribution - how we’re funding our initial expenses

13:28 The What If Project business structure decision, part 1

14:26 Audacity https://www.audacityteam.org/

16:22 Podcast cover art

18:45 Canva https://www.canva.com/

19:58 A few more What If Project “rules”

20:43 Back to Canva

24:26 Social media decisions

24:55 Instagram plan/strategy overview

25:40 The What If Project logo (spoiler alert - it’s awesome)

26:04 Back to Instagram plan/strategy

29:32 The What If Project litmus test - first mention

30:10 Linktr.ee https://linktr.ee/

31:08 Facebook group - why we made this decision

33:12 Tracy loves a challenge

34:58 Current business plan, first revenue strategy

35:50 Is the Facebook group helpful?

36:23 New idea moment!

37:45 Another What If Project “rule”

39:35 Reine confesses a doubt

41:17 Tracy says “paradigm shift”

41:30 Reine rattles off part of the immediate remaining to-do list

43:05 Another What If Project “rule”

43:28 Tracy talks about going on vacation and maintaining a work/life balance

44:43 Wednesday date night

45:10 Local small business center review - some of the many ways that our SBC helped us

48:50 Do we have a business plan?

49:43 We like to eat and take pictures, not necessarily in that order

50:34 How and why we decided to file as an LLC

53:30 Reine rattles off more items on the to-do list

54:30 A conversation about the Operating Agreement

1:01:50 The dirty, ugly, messy - why it’s important to us to share these parts too

1:04:06 A couple more What If Project “rules”

1:04:53 Where LLCs fall on Tracy’s list of things she’s excited about

1:05:35 Tracy passes out some advice

1:06:50 Equipment disclosure

1:07:35 Yeti microphone

1:08:15 Audiotechnica headphones

1:08:52 Knox gear pop filter

1:10:00 Could you do everything that we’ve already done at home (or the library)?

1:13:05 Notes about shownotes

1:14:17 Tracy’s dream job

1:15:10 What if … that’s a wrap