Trump’s Tech Bros: Can Tim Cook save Apple from the trade war?
FT Tech Tonic10 Jun 2025

Trump’s Tech Bros: Can Tim Cook save Apple from the trade war?

During the US president’s first term in office, Tim Cook appeared to be the ultimate Trump whisperer, winning tariff exemptions despite Apple’s heavy reliance on Chinese manufacturing. Now, the iPhone-maker-in-chief has found himself under the toughest pressure yet from Trump, who has threatened smartphone tariffs as high as 25%. Does Tim Cook still have a way out, or is Apple out of options? And what does Cook's relationship with Trump tell us about the future of the trade war?


FT tech editor Murad Ahmed speaks to Patrick McGee, author of Apple in China: The Capture of the World's Greatest Company; Doug Guthrie, a former negotiator for Apple in Beijing; and FT tech correspondent Michael Acton about the complicated relationship between Cook and Trump.


Free to read:

Donald Trump threatens Apple and Samsung with 25% tariff on devices

Apple set to expand India supply chain through $1.5bn Foxconn plant

Apple delays iPhone AI features as it stumbles in race with rivals


This season of Tech Tonic is presented by Murad Ahmed and produced by Josh Gabert-Doyon. The senior producer is Edwin Lane and the executive producer is Flo Phillips. Sound design by Breen Turner and Samantha Giovinco. Original music by Metaphor Music, Manuela Saragosa and Topher Forhecz are the FT’s acting heads of audio.


Read a transcript of this episode on FT.com

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