210: How Therapy Brands Hit a $1.25B Exit in Alabama And Grew the Innovation Ecosystem

210: How Therapy Brands Hit a $1.25B Exit in Alabama And Grew the Innovation Ecosystem

In this episode, I sit down with Shegun Otulana, founder and former CEO of Therapy Brands. His journey from arriving in Birmingham, Alabama at 18 to leading one of the largest software exits in the state's history is nothing short of remarkable.

Shegun opens up about his early days, the lessons learned from failure, and the moment his wife encouraged him to finally go all in. He explains how he used consulting work to attract real-world problems and applied a personal framework to choose which one was worth building into a business.

We talk about why pricing can be a powerful form of innovation, how Therapy Brands stood out by aligning with what customers actually valued, and why differentiation often beats being the best.

Shegun reflects on communication as the greatest innovation of all time and shares his passion for helping build Alabama's innovation ecosystem through his work with Innovate Alabama.

This is a conversation about self-awareness, long-term thinking, and what it really takes to build something meaningful.

Episoder(100)

255: Are You Crushing Open Innovation?

255: Are You Crushing Open Innovation?

What does it really take for large organizations to keep innovating when speed, disruption, and AI are changing the rules faster than ever before? In this episode of the Innovation Storytellers Show, ...

28 Apr 41min

Innovation or Elimination — the new book by Itai Green

Innovation or Elimination — the new book by Itai Green

What happens when innovation shifts from a strategic advantage to a matter of survival? In this episode of the Innovation Storytellers Show, I sat down with Itai Green, Co-Founder and CEO of Global In...

21 Apr 42min

253: How Buffalo Construction and O3XO Are Building Better with AI

253: How Buffalo Construction and O3XO Are Building Better with AI

What does real AI implementation actually look like when the hype fades, and the hard work begins? In this episode of Innovation Storytellers, I sit down with Brett Norton, President of Buffalo Constr...

14 Apr 49min

252: How Authenticity Elevates Leadership Storytelling

252: How Authenticity Elevates Leadership Storytelling

How do you tell a story that people actually believe, trust, and remember long after the meeting ends? In this episode of the Innovation Storytellers Show, I sit down with Neal Foard, Founder of Story...

7 Apr 38min

How to Scale Innovation Using a Repeatable Growth Playbook CFOs Love

How to Scale Innovation Using a Repeatable Growth Playbook CFOs Love

What does it take to turn innovation from a string of promising pilots into a repeatable growth engine that finance leaders can actually believe in? In this episode of the Innovation Storytellers Show...

31 Mar 43min

250: How AI Is Transforming Enterprise Infrastructure from the Inside Out

250: How AI Is Transforming Enterprise Infrastructure from the Inside Out

In this episode of the Innovation Storytellers Show, I sit down with Rob Bearden, CEO of Sema4.ai, to explore how AI is transforming enterprise infrastructure from the inside out. Rob brings decades o...

24 Mar 35min

249: How Storytelling Became the Superpower of the AI Age

249: How Storytelling Became the Superpower of the AI Age

What happens to storytelling when AI can write, summarize, and generate content in seconds, yet the world still depends on humans to make ideas matter? In this episode of the Innovation Storytellers S...

17 Mar 59min

248: How Moody's is Rethinking AI in Finance

248: How Moody's is Rethinking AI in Finance

How do you bring innovation to life inside an organization whose job is to help other people see risk before it shows up on a balance sheet? In this episode of the Innovation Storytellers Show, I sit ...

3 Mar 48min

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