#366: Stop Pricing Like A Big Dumb Stupid Idiot

#366: Stop Pricing Like A Big Dumb Stupid Idiot

”Oh look — Bronze, Silver, and Gold. Because what this $5,000 problem really needed was a damn menu.” When you offer three-tiered pricing because “that’s how pricing psychology works, right?”… All you’re doing is giving your best clients more questions, more confusion, and a way to spend less money. You’re not a SaaS. You’re not a wedding cake. And tiered pricing? That's just ONE of six "big, dumb stupid idiot" pricing mistakes in this week's podcast episode. Step into the “Pricing Confessional” with me to talk about the mistakes we’re all kinda ashamed of: “I’m in a place where I say yes to anything I can get my hands on.” “I’ve generally undercharged throughout my career.” “I’ve allowed clients to negotiate lower rates.” “I would love to raise that rate but this is what I’m comfortable with right now.” “I have not had a very consistent pricing structure — everything has been too custom.” Sound familiar? You know it’s dumb. Let’s fix it. It’s time to STOP pricing like a big dumb stupid idiot and START being smarter about your pricing so you can actually attract and close those high-end clients you want. For full show notes, visit https://6figurecreative.com/366

Episoder(400)

#376: Meet The 5 Freelancing Villains Secretly Sabotaging Your Results

#376: Meet The 5 Freelancing Villains Secretly Sabotaging Your Results

Every superhero has an arch-nemesis (or two). Batman’s got the Joker. Spidey’s got the Green Goblin. Superman? Lex Luthor. But you? You’ve got five freelancing villains quietly sabotaging your bu...

19 Aug 202557min

#375: Why Your “Dream Clients” Aren’t Hiring You (And How to Fix It)

#375: Why Your “Dream Clients” Aren’t Hiring You (And How to Fix It)

Back in 2011, I made a list called “My Future Wife.” A bullet-point breakdown of everything I wanted in…you guessed it…my future wife. The whole dream package. But after reading through it, I...

12 Aug 202535min

#374: The 3 Emails That Could Add $10K+ to Your Freelance Business | With Danielle Weil

#374: The 3 Emails That Could Add $10K+ to Your Freelance Business | With Danielle Weil

“I don’t want to bother people.” That one thought has killed more freelancers than bad pricing ever has. “I don’t want to bother people with emails.” “I don’t want to follow up too soon.” “I don’t...

5 Aug 202538min

#373: The Best Way to Answer “How Much Do You Charge?” (Without Undervaluing Yourself or Scaring Clients Off)

#373: The Best Way to Answer “How Much Do You Charge?” (Without Undervaluing Yourself or Scaring Clients Off)

"How much do you charge?" Six simple words. But if you're like most freelancers, that question makes your stomach drop. You freeze. You ramble. You undercharge. You regret it. Why? Because it’s a ...

24 Jul 202521min

#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself

#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself

Hard to explain. Not specific enough. Too wide an audience. Freelancers kinda suck at crafting offers. Even the good ones. Especially the good ones. If your best-fit clients cannot easily repeat b...

22 Jul 202552min

#371: Why The Most Talented Freelancers Sabotage Their Own Progress

#371: Why The Most Talented Freelancers Sabotage Their Own Progress

If you’re great at what you do… If people look up to you, hire you, refer you… And you’re still struggling with client acquisition… You know what you SHOULD be doing. So what’s holding you back? ...

15 Jul 202536min

#370: Speed is King | Why Your Freelance Business Is A Hot Mess 🤮

#370: Speed is King | Why Your Freelance Business Is A Hot Mess 🤮

You know that meme… Charlie Day, crazed look, wall of string, pointing at chaos? That’s the typical freelancer trying to make a decision. A simple pricing change? You’re mapping out lifetime value,...

8 Jul 202525min

#369: The CLOWNS Framework | 6 Red Flags That Mean You Should Walk Away From a Client

#369: The CLOWNS Framework | 6 Red Flags That Mean You Should Walk Away From a Client

Just one nightmare client can ruin your business. One soul-sucking, scope-creeping, micromanaging clown who drains your time, sanity, and confidence. And the frustrating thing is, you probably felt ...

1 Jul 202520min

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