#366: Stop Pricing Like A Big Dumb Stupid Idiot

#366: Stop Pricing Like A Big Dumb Stupid Idiot

”Oh look — Bronze, Silver, and Gold. Because what this $5,000 problem really needed was a damn menu.” When you offer three-tiered pricing because “that’s how pricing psychology works, right?”… All you’re doing is giving your best clients more questions, more confusion, and a way to spend less money. You’re not a SaaS. You’re not a wedding cake. And tiered pricing? That's just ONE of six "big, dumb stupid idiot" pricing mistakes in this week's podcast episode. Step into the “Pricing Confessional” with me to talk about the mistakes we’re all kinda ashamed of: “I’m in a place where I say yes to anything I can get my hands on.” “I’ve generally undercharged throughout my career.” “I’ve allowed clients to negotiate lower rates.” “I would love to raise that rate but this is what I’m comfortable with right now.” “I have not had a very consistent pricing structure — everything has been too custom.” Sound familiar? You know it’s dumb. Let’s fix it. It’s time to STOP pricing like a big dumb stupid idiot and START being smarter about your pricing so you can actually attract and close those high-end clients you want. For full show notes, visit https://6figurecreative.com/366

Episoder(400)

#352: These 13 Counterintuitive Truths About Freelancing Will Change How You Work

#352: These 13 Counterintuitive Truths About Freelancing Will Change How You Work

Most freelancers think success comes from being great at their craft. It doesn’t. I’ve seen average freelancers with solid marketing dominate their industry while insanely talented ones struggle to ge...

4 Mar 202542min

#351: How to Be the Highest-Paid Freelancer in Your Niche | The Value Equation

#351: How to Be the Highest-Paid Freelancer in Your Niche | The Value Equation

Want to know the equation that’s made me literally millions of dollars? (I did the math) It’s simple. It’s powerful. And if you dismiss it because you think your business is “different,” you’re screwi...

25 Feb 202532min

#350: What 1,600 Sales Calls Taught Me About Closing Complete Strangers (7 Laws)

#350: What 1,600 Sales Calls Taught Me About Closing Complete Strangers (7 Laws)

Over the last couple of years, my team and I completed over 1,600 sales calls. That kind of volume exposes what actually works in sales - and what doesn’t. The brutal truth is that many freelancers th...

18 Feb 202536min

#349: Why SaaS Is Best for Freelancers to Model

#349: Why SaaS Is Best for Freelancers to Model

Most freelancers are making things hard than they need be by just "winging it" - stumbling through their business like they’re lost in the woods with no GPS. But here’s the thing: nearly every problem...

11 Feb 202547min

#348: My top 4 lessons from 2024

#348: My top 4 lessons from 2024

"Growth at all costs" can be dangerous. It's a CRAZY thing to try to grow only to sacrifice everything else in your life. Here's my 2024 in bullet points: → 2X’d the business (third year in a row) → T...

4 Feb 202528min

#347: Before Spending $1 On Paid Ads, Ask Yourself These 6 Questions

#347: Before Spending $1 On Paid Ads, Ask Yourself These 6 Questions

Most freelancers make one of two big mistakes when it comes to paid ads: They dive in before they’re ready and burn cash they didn’t need to spend. They avoid ads like the plague—even when it’s thei...

28 Jan 202519min

#346: The $3/Day Paid Ads Strategy That Could Change Your Business

#346: The $3/Day Paid Ads Strategy That Could Change Your Business

$3 a day. That’s all it took for one of my clients to add $140,000 to their income last year. Sound crazy? It's not. This strategy is simple, low-risk, and requires no complicated funnels or tech setu...

21 Jan 202520min

#345: The Only 6 Methods For Getting Clients in 2025

#345: The Only 6 Methods For Getting Clients in 2025

Today we're continuing with our "Back to Basics" journey by focusing on something that's often overlooked by freelancers - promotion. Promotion is super important to keep the clients coming in, but a ...

14 Jan 202524min

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