Business series: The Business of Beauty

Welcome back to Curious Conversations - Business Series, where we go beyond the highlight reel with real, raw, and honest conversations with incredible entrepreneurs. In this episode, we dive into the beauty and haircare industry with the inspiring founders behind Liquid Locks — a premium Australian-made hair serum brand that’s sold over 20,000 units and earned rave reviews from loyal customers.

These serial entrepreneurs open up about what it really takes to launch and grow a successful product-based business — from the initial idea to the packaging fails (yes, thousands of unusable units!) to navigating partnerships and building trust with customers.

In this episode, we cover:

• The journey of launching Liquid Locks in a crowded beauty market
• The logistics and cost of product development and packaging mistakes
• The highs and lows of working with business partners
• Selling over 20,000 units – what worked, what didn’t
• The importance of transparency and talking about failure in business
• What they wish they had known earlier as entrepreneurs

If you’re dreaming of launching a haircare product, building a consumer brand, or just love hearing the honest truth about entrepreneurship, this episode is packed with valuable insights, lessons, and real talk.

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Use code TLCHERRY for $15 off your first order at Tully Lou

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