397 Jane Goodrich - A Few Reasons Why Numbers Are Everything in Business and What to Focus on to Get in the Right Mindset

Ever wonder how some photographers make it big while others barely make ends meet? Join me as I sit down with Jane Goodrich, the savvy mind behind Picsello, as we dissect the keys to prosperity in the photography business. Jane, with her keen insights, underscores the need to sharpen your mental acuity, understand the numbers game, and decode the art of pricing to stay ahead in the competitive game.

We delve into the real intricacies of running a photography business, right from deciphering your costs and time spent to finding the sweet spot in pricing your services. Jane and I bring to light the pressing impact of industry data, the rapid pace of change, and the fierce competition posed by social media. We also discuss prudent investments in new gear and how to include the time taken for a photoshoot into your pricing equation.

We wind down our chat by reflecting on the importance of shifting our perspective towards business growth. Jane emphasizes the need to prioritize quality over quantity, foster an abundance mindset, and harness the power of networking. She also introduces us to the wealth of resources available to photographers, including a free trial of Picsello's software, giving you a chance to test the waters before you dive in. Make sure you don't miss out on this enlightening conversation and Jane's generous offer of a 30% discount on Picsello software exclusively for our listeners!

Key Takeaways

(04:10) Starting a Photography Business Challenges

(10:52) Understanding Pricing and Business Mindset

(12:54) Considering Financial Factors in Photography Business

(18:39) Mini Sessions in Photography Are Important

(33:07) Photographers and Market Strategies

Shareable Quotes"Your photography business is a complex machine, and we'll help you build it steadily. To give you a headstart, Jane shares valuable resources available to photographers, including a free trial of Picsello's software.""There are a lot of photographers that aren't even on Google, that don't even rank. They don't even need to anymore because they've gotten their repeat clients, so they're also not on Facebook groups. So one of the things is really to sort of open up where you're looking.""You don't have to have being in a metropolitan area to actually make money, and so likely, I just think really framing it of like there are a lot of people and there is a photographer for everyone. There's not ever gonna be an oversupply of photographers." Connect with GUEST

Website: https://www.picsello.com

Facebook: http://www.facebook.com/jane.goodrich

Instagram: https://www.instagram.com/teampicsello/

LinkedIn: http://www.linkedin.com/in/janegoodrich/

Twitter: https://twitter.com/teampicsello

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