The Road to Online Retail - Episode 4: How a Shopify retailer provides a better shopper experience than many of the majors.

The Road to Online Retail - Episode 4: How a Shopify retailer provides a better shopper experience than many of the majors.

In this episode, international retail marketing and sales expert, Kevin Moore, takes us on a tour of a number of online retailers to see what they're doing well, and not so well, in regards to the online shopper experience.

Kevin explains the importance of the marketplaces to online retailers and shows us around two of the online businesses he's been involved with: Hobby Warehouse and Toys R Us Australia and New Zealand. He explains how they've created a compelling shopper experience through the use of video, good curation and a range of other techniques.

Kevin then focuses on a range of successful other online retail brands offering everything from homewares to food to skateboards to see what it is that each of them is doing to create a great shopper experience.

So do you need to be a "BIG" retailer to master the shopper experience? Well, the answer is a huge NO as you'll see when Kevin takes us on a tour of a Shopify retail site that has encapsulated all the elements that Kevin preaches as necessary for a great online shopper experience.

This podcast is also available to view on our website as a video with closed captions available. There's also a transcription of the complete episode available on the same page of the site: https://theroadtoretail.com/podcasts/trtor-podcast-004/

Find out more about our podcasts, resources and courses at https://theroadtoretail.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(14)

Growing your Business in a Slowdown + AI and Moloch

Growing your Business in a Slowdown + AI and Moloch

🎙️Growing your Business in a Slowdown + AI and Moloch - an online & phygital retail survival guide Welcome to "The Road to Online Retail" podcast, where we guide you through the ever-changing twists ...

5 Jul 202350min

How AI can benefit your retail business

How AI can benefit your retail business

Get ready for a fascinating glimpse into the future of retail in this episode of The Road to Online Retail Podcast! In episode 2, host Nigel Miller chats with Shopper Marketing expert Kevin Moore, and...

22 Jun 202329min

The Third Age of Retail and the impact of AI and Web 3.0

The Third Age of Retail and the impact of AI and Web 3.0

In this episode, we explore what's changed in the retail world since Covid and how retail is now entering a Third Age. Prior to Covid, retail still favoured a physical presence. That all vanished with...

8 Jun 202339min

Achieving sustainable growth - understanding the pillars that support your business and the levers to pull to fast-track sustainable growth

Achieving sustainable growth - understanding the pillars that support your business and the levers to pull to fast-track sustainable growth

Running a business is hard. There are always so many fires to put out, projects to progress. Time is always a rare commodity. But if you want to boost growth and build in a sustainable way, where do y...

15 Mar 202248min

Retail trends and how Covid changed the online and physical retail landscape forever

Retail trends and how Covid changed the online and physical retail landscape forever

In this first of a new series of The Road to Online Retail podcasts, international retail sales and marketing guru and the Chairman of Toys R Us Aus/NZ/UK, Kevin Moore, reflects back on the impact cov...

23 Feb 202247min

The Road to Online Retail - Episode 8: Making the move to online retail and how good governments can help.

The Road to Online Retail - Episode 8: Making the move to online retail and how good governments can help.

It's tough out there! So, in this episode, we are going to be exploring how the digital economy is changing for businesses and how governments are getting involved to help. Well, good governments, tha...

12 Okt 202039min

The Road to Online Retail - Episode 7: How mastering the online shopper experience led to the revival of a much loved global brand - the Toys R Us Australia/NZ story.

The Road to Online Retail - Episode 7: How mastering the online shopper experience led to the revival of a much loved global brand - the Toys R Us Australia/NZ story.

In this episode, we learn how important mastering the shopper experience online was to the rebirth of Toys R Us in Australia/NZ. There's a change of scene in this episode as a few weeks ago the produc...

9 Sep 202038min

The Road to Online Retail - Episode 6: Part 2 of How to Raise Awareness to grow your online business.

The Road to Online Retail - Episode 6: Part 2 of How to Raise Awareness to grow your online business.

If you're interested in growing awareness of your online business so that you can grow your turnover, then this episode is for you.  In this podcast, we talk further with our special guest, digital ma...

3 Aug 202038min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
finansredaksjonen
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
rss-orjasater
utbytte
lederpodden
okonomiamatorene
pengesnakk
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
lydartikler-fra-aftenposten
stormkast-med-valebrokk-stordalen