CASE STUDIES11 Jun 2025

Justin Juntunen: Inside the Sauna with Cedar And Stone

In this episode of Case Studies, Casey sits down with Justin Juntunen - founder of Cedar and Stone Sauna - to explore why the ancient practice of sauna bathing is finding new life in the heart of modern wellness. What starts as a conversation about custom craftsmanship and cardiovascular benefits quickly unfolds into something deeper: a dialogue on slowing down, creating meaning, and pursuing a business with soul.

Justin shares his journey from building saunas with his grandfather in Minnesota to leading a company that crafts world-class sauna experiences, from private homes to luxury resorts. More than just heat and steam, his mission is about reconnecting people to their bodies, their breath, and each other. Together, they unpack the science, cultural traditions, and spiritual rituals behind the sauna movement, and why it's resonating with high performers and families alike.

From dopamine to discipline, cold plunges to community, this is a powerful conversation on how health practices can become life practices—and why excellence is always handcrafted.

Connect with Us:

📸 Instagram: case.studies.podcast

🎥 YouTube: Case Studies with Casey Baugh

🌐 Website: www.casestudiespod.com

Follow Justin Juntunen & Cedar and Stone:

🌲 Website: www.cedarandstonesauna.com

📸 Instagram: @cedarandstone_sauna

00:00 – 00:45 | Welcome & Guest Introduction

00:45 – 02:30 | Origins of a Sauna Movement

02:30 – 05:15 | Daily Rituals & Transformative Benefits

05:15 – 08:50 | Science Behind Heat & Cold Exposure

08:50 – 12:26 | Resilience, Recovery & Healthspan

12:26 – 15:29 | Generational Wisdom & Longevity

15:29 – 18:56 | A Multi-Sensory Human Experience

18:56 – 22:55 | Kids, Connection & Unexpected Joy

22:55 – 28:40 | The Soul of a Business

28:40 – 33:34 | From Dream to Reality

33:34 – 36:23 | Building with Purpose & Passion

36:23 – 41:25 | Asking Bigger Questions

41:25 – 45:19 | Craftsmanship & Culture Collide

45:19 – 49:57 | Rituals, Rest & Resetting in 2025

49:57 – 54:08 | Practicing What You Preach

54:08 – 59:03 | Long-Term Vision for Life & Business

59:03 – 01:04:23 | Longevity, Happiness & Health for All Ages

01:04:23 – 01:06:05 | Closing Thoughts & Future Vision

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