Vested Interest #22: Exploring the Future of Skill-Based Gaming
NEXT.io Podcast11 Jun 2025

Vested Interest #22: Exploring the Future of Skill-Based Gaming

🎙NEXT.io Podcast #22 of Vested Interest with Pierre Lindh, Lloyd Danzig and Benjie Cherniak.From summer slumps to AI disruption, the trio returns to unpack three high-stakes themes shaping the future of gaming startups:👇 Here’s what they cover:- How to keep growing through the summer slowdown- Why skill-based games are booming (again) and what’s different this time- The state of affiliate businesses and how AI, SEO, and chatbots are reshaping the model⏰ Timestamps:00:00 - Intro00:18 - Sponsor messages01:38 - Welcoming Benjie and Lloyd02:10 - Can you grow during summer? Founders vs. excuses07:42 - How NEXT.io handles seasonality with strategic summer planning13:52 - Skill-Based Gaming14:30 - The evolution and new wave of real-money skill games16:21 - Triumph, FanDuel, Bring It On and global market potential22:14 - Regulatory arbitrage and go-to-market benefits24:44 - What happens when operators join in? M&A and mainstream interest26:58 - The Affiliate Collapse27:35 - Market dip, SEO crashes & winners like Gambling.com31:04 - Fewer state openings, changing user behavior32:52 - Why SEO isn't enough anymore 35:56 - Lessons from Catena Media and the danger of single-market bets39:29 - What affiliate SEO looks like in the LLM era40:44 - Final thoughts 🔔 SUBSCRIBE TO THE PODCAST

YouTube: https://www.youtube.com/@nextdotio


CONNECT WITH NEXT.IO✩ Website - https://next.io/This episode of NEXT.io is brought to you by:Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/

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Episoder(473)

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Pierre Lindh #60 - Marcus Bläsche, Global Marketing Director, The Sandbox (The Metaverse Rabbit Hole)

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Pierre Lindh #59 - Tsachi Maimon, CEO, Aspire Global (Aspire Global's plans to become the world-leading iGaming B2B supplier)

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Tsachi Maimon has been prevalent in the iGaming industry since 2008, having previously worked at Playtech before joining Aspire Global as a board member and CEO in 2013. Bringing with him a wealth of ...

17 Jun 20211h 3min

Karolina Pelc #7 - Thomas Rosander, Real Luck Group Limited, CEO (Products for new generations of players)

Karolina Pelc #7 - Thomas Rosander, Real Luck Group Limited, CEO (Products for new generations of players)

Thomas is an experienced igaming executive whose former positions include Chief Executive Officer of Dunder Casino, Chief Product Officer at Mr Green Online Casino (LSE: WMH), and Section Head Busines...

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Jesper Kärrbrink #4 - Henrik Tjärnström, CEO, Kindred Group (Kindred history, responsible gaming, US, Bitcoin and much more)

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Long before he was appointed CEO in 2010, Henrik Tjärnström was a part of the Kindred Group (then Unibet Group). He joined the Board of Directors in 2003 and was part of the Board until when he steppe...

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Pierre Lindh #58 - Dima Reiderman, COO, BtoBet (Emerging markets analysis)

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Dima Reiderman joined BtoBet’s ranks from parent company, Aspire Global, where he served as Chief Operations Officer for over two years. Throughout his career he garnered wide experience in strategic ...

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Michael Pedersen #1 - Chris Harrison, Industry Head, Google (The Future of Digital Marketing)

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Chris is the global industry lead at Google for Gambling. Before Google, Chris spent 7 years at Betfair working in various strategy, insight and marketing roles.

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