“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify
My First Million12 Jun 2025

“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify

Episode 715: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Harley Finkelstein ( https://x.com/harleyf ) about boring products that could be worth $100M. — Show Notes: (0:00) Disrupting boring products (15:05) Swiss Army knife founders (21:42) "People only remember your weird" (31:45) Considering an exit (39:32) Becoming a better storyteller (46:17) Shopify's leaked memo about AI (51:26) Biohacking Longevity — Links: • Shopify - https://shopify.com/ • Touchland - https://touchland.com/ • Firebelly Tea - https://firebellytea.com/ • Ember Mug - https://ember.com/ • David’s Tea - https://davidstea.com/ • AG1 - https://drinkag1.com/ • Method - https://www.methodhome.com/ • Olly - https://www.olly.com/ • Welly - https://www.getwelly.com/ • Ritual - https://ritual.com/ • Seed - https://seed.com/ • Prose - https://prose.com/ • Prenuvo - https://www.prenuvo.com/ • CLEERLY - https://cleerlyhealth.com/ • 29029 - https://29029everesting.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Episoder(858)

#10 - Using $1k to Build $100M Deodorant Business

#10 - Using $1k to Build $100M Deodorant Business

Season 2 of The Hustle's podcast is here - and we're talking to Moiz Ali (@moizali). Have you ever looked at the back of your deodorant stick and read the ingredients? Aluminum zirconium trichlorohydr...

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#9 - Bonus episode! Answering listener questions

#9 - Bonus episode! Answering listener questions

There's a lot of you out there and we (showrunners Shaan Puri - @ShaanVP & Ishan Haque - @IshanHaq) wanna spend some time chatting to you and answer some of your questions about the pod, your hustle a...

18 Aug 201934min

#8 - Real Estate: How The Wassermans Do What They Do

#8 - Real Estate: How The Wassermans Do What They Do

We have on Gelena (@gelenasays) & Keith Wasserman (@Keith_Wasserman), a husband and wife Real Estate duo who borrowed $5k during the end of the 2008 recession and have turned it into a $1.3 billion do...

14 Aug 201957min

#7 - The Hippie With A Billion Dollars

#7 - The Hippie With A Billion Dollars

Michael Birch sold his social networking site to AOL for $850M....and then bought it back for $1M years later. (buy low, sell high. boys and girls). His business portfolio is impressive. He's an early...

7 Aug 201958min

#6 - How This Silicon Valley Outsider Hustled His Way to $750M Exit - Meet Vungle's Jack Smith

#6 - How This Silicon Valley Outsider Hustled His Way to $750M Exit - Meet Vungle's Jack Smith

Jack Smith (@_jacksmith) is the most clever entrepreneur I know. He’s cofounded multiple startups: Vungle, Coin, Shyp. With Vungle recently selling for $750M. We talk about his early businesses as a k...

31 Jul 201950min

#5 - The First Viral Website: "Hot or Not"

#5 - The First Viral Website: "Hot or Not"

James Hong (@jhong) is the creator of Hot or Not? He sits down to tell us how the silly website went from 42 friends, to 2 million page views per day within a week. I love his philosophy of running it...

23 Jul 201951min

#4 - How Product Hunt's Ryan Hoover Built A $20M Community From Scratch

#4 - How Product Hunt's Ryan Hoover Built A $20M Community From Scratch

Who knew a product about other products could be worth tens of millions... Ryan Hoover (@rrhoover) tells us the struggle of trying to find a place in the startup world and how to tackle job rejection ...

16 Jul 201950min

#3 - Making Millions off an Email Newsletter?! Sam Parr from The Hustle Tells All

#3 - Making Millions off an Email Newsletter?! Sam Parr from The Hustle Tells All

Sam Parr (@theSamParr) is the founder of The Hustle - a simple email newsletter that has surpassed 1M daily subscribers and will be north of 8 figures this year. Sam walks us through how he built The ...

9 Jul 201951min

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