“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify
My First Million12 Jun 2025

“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify

Episode 715: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Harley Finkelstein ( https://x.com/harleyf ) about boring products that could be worth $100M. — Show Notes: (0:00) Disrupting boring products (15:05) Swiss Army knife founders (21:42) "People only remember your weird" (31:45) Considering an exit (39:32) Becoming a better storyteller (46:17) Shopify's leaked memo about AI (51:26) Biohacking Longevity — Links: • Shopify - https://shopify.com/ • Touchland - https://touchland.com/ • Firebelly Tea - https://firebellytea.com/ • Ember Mug - https://ember.com/ • David’s Tea - https://davidstea.com/ • AG1 - https://drinkag1.com/ • Method - https://www.methodhome.com/ • Olly - https://www.olly.com/ • Welly - https://www.getwelly.com/ • Ritual - https://ritual.com/ • Seed - https://seed.com/ • Prose - https://prose.com/ • Prenuvo - https://www.prenuvo.com/ • CLEERLY - https://cleerlyhealth.com/ • 29029 - https://29029everesting.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Episoder(847)

#132 - A Simple Email Hack That Generated Millions, The World's Cheapest Billionaire, and A Simple Startup Idea No One Has Done

#132 - A Simple Email Hack That Generated Millions, The World's Cheapest Billionaire, and A Simple Startup Idea No One Has Done

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) discuss: - The crazy story of J. Paul Getty (Billy of The Week) - The importance of acting the part and story telling in creating your personal brand -...

27 Nov 202055min

#131 - The Companies We Would Buy and Fix and A Multi-Million Dollar Rapper Snack Business

#131 - The Companies We Would Buy and Fix and A Multi-Million Dollar Rapper Snack Business

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) discuss: - Shaan finds Internet gold in the Twitter replies from followers of Chamath (1:45) - Sam explains why Casper mattress company should be in th...

25 Nov 202052min

#130 - How Solopreneurs are Making $1m+, Why Lists Suck, and The 5 Minute City

#130 - How Solopreneurs are Making $1m+, Why Lists Suck, and The 5 Minute City

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) host today's podcast. They discuss: - Shaan and his fund were featured in Business Insider - The guys talk about the business of "list making" - Shaan ...

20 Nov 202056min

#129 - Why Elon Musk Is the Greatest Dropshipper and A Low Key Company Making Millions From Politics

#129 - Why Elon Musk Is the Greatest Dropshipper and A Low Key Company Making Millions From Politics

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) host today's podcast. They discuss: - The business of spy gear and home security - The importance of leverage in business, which business models are be...

18 Nov 202058min

MFM x Trends - The Fundamentals of a ~$60m Newsletter Exit With Ryan Begelman

MFM x Trends - The Fundamentals of a ~$60m Newsletter Exit With Ryan Begelman

Sam interviews Ryan Begelman about exactly how he has operationalized multiple successful businesses, including BizNow (which sold for $60m in cash, doing $20m in revenue and $6m in profit) and Summit...

17 Nov 202021min

#128 - Open Startups, A Mysterious Bag Lady, and Gamifying Facebook Ads

#128 - Open Startups, A Mysterious Bag Lady, and Gamifying Facebook Ads

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) host the podcast together today with no guest. In today’s episode you’ll hear: An update on Sam’s whereabouts and how he ended up buying a house in Aus...

13 Nov 202056min

#127 with Nick Huber - Building a $10m Self-Storage Business and the Opportunities in "Sweaty Startups"

#127 with Nick Huber - Building a $10m Self-Storage Business and the Opportunities in "Sweaty Startups"

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) host the podcast today with special guest Nick Huber (@sweatystartup), self-storage investor. In today’s episode you’ll hear: Nick’s background and how...

11 Nov 202054min

MFM x Trends - How Jack Butcher Used Twitter to Generate $1m in 18 months (From Scratch)

MFM x Trends - How Jack Butcher Used Twitter to Generate $1m in 18 months (From Scratch)

Jack Butcher talks about how he's built up Visualize Value and "Build Once, Sell Twice", where he's productized his services. Sam and Jack talk about scaling to $1m in revenue in 18 months, plus other...

9 Nov 202020min

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