The future of your corporate reputation, a PRWeek podcast sponsored by Allison Worldwide
The PR Week12 Jun 2025

The future of your corporate reputation, a PRWeek podcast sponsored by Allison Worldwide

“You build a brand. You earn a reputation.” Just one of a myriad pearls of wisdom Ray Day, executive chair at Allison Worldwide and vice chair at Stagwell Group, shared with PRWeek’s Gideon Fidelzeid during this podcast. Reputation has always been among every company’s most important assets and every brand communicator’s most vital responsibilities. The associated challenges, though, have never been more daunting due to the unprecedented amount of uncertainty we all face today — societally, economically and otherwise. How do you combat that as a communicator? By being data-led, digital-first and future-focused. By being comfortable with the noise. By mastering the admittedly difficult balancing act of appealing to stakeholders on both sides of the political aisle. And by understanding and respecting the emotions of your key audiences. The intelligence you need to do all this is there for you — including in two pieces of recent research and a plethora of inspiring examples that are referenced throughout this conversation.

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Episoder(359)

The PR Week: 3.10.2022 - Eileen Ziesemer, Ulta Beauty

The PR Week: 3.10.2022 - Eileen Ziesemer, Ulta Beauty

Podcast topics:- Ziesemer talks about joining Ulta Beauty at the start of the COVID-19 pandemic after a career on the agency side, how the pandemic impacted the beauty retail industry, how cosmetics c...

10 Mar 202241min

The PR Week: 3.3.2022 - Marc Ross, Caracal

The PR Week: 3.3.2022 - Marc Ross, Caracal

Podcast topics:- Ross discusses his work at Caracal, which is a communications advisory firm specializing in global business issues at the intersection of globalization, disruption and politics. He al...

3 Mar 202242min

The PR Week: 2.24.2022 - Garrett Marquis, BNY Mellon

The PR Week: 2.24.2022 - Garrett Marquis, BNY Mellon

Podcast topics:- Marquis runs down his history with BNY Mellon and the intricacies of his role as global head of external comms, the future of hybrid work as the latest COVID variant recedes, how stud...

24 Feb 202227min

The PR Week: 2.17.2022 - Kiwan Anderson, Nike Communications, and Aamira Garba, LoveLee Wine

The PR Week: 2.17.2022 - Kiwan Anderson, Nike Communications, and Aamira Garba, LoveLee Wine

Podcast topics:- Anderson talks about the origins of Nike Communications, the Black Acceleration Initiative — pro bono PR and marketing support for Black-owned businesses — and how the industry can be...

17 Feb 202239min

The PR Week: 2.10.2022 - Eric Asche, Potential Energy

The PR Week: 2.10.2022 - Eric Asche, Potential Energy

Podcast topics:- Asche talks about his career move from CMO at anti-tobacco advocacy group The Truth Initiative to the president of climate-focused nonprofit Potential Energy; the similarities and dif...

10 Feb 202239min

The PR Week: 2.3.2022 - Una Pulizzi, Kyndryl

The PR Week: 2.3.2022 - Una Pulizzi, Kyndryl

Podcast topics:- Pulizzi talks about Kyndryl's $19 billion spinoff from IBM in November 2021, how to organize and tell the brand story of a new business under COVID-19 restrictions, Pulizzi's career p...

3 Feb 202239min

The PR Week: 1.27.2022: Diana Littman, MSL

The PR Week: 1.27.2022: Diana Littman, MSL

Podcast topics:- Littman talks about her three-year tenure as MSL U.S. CEO, how the agency's culture shifted during COVID-19, how MSL redefined and repositioned itself as a "midsized" agency while sta...

27 Jan 202240min

The PR Week: 1.20.2022: Barri Rafferty, Wells Fargo

The PR Week: 1.20.2022: Barri Rafferty, Wells Fargo

Podcast topics:- Rafferty talks about starting a new role and taking on more responsibility during her largely remote tenure at Wells Fargo, moving from the agency world to running comms for a large f...

20 Jan 202241min

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