The future of your corporate reputation, a PRWeek podcast sponsored by Allison Worldwide
The PR Week12 Jun 2025

The future of your corporate reputation, a PRWeek podcast sponsored by Allison Worldwide

“You build a brand. You earn a reputation.” Just one of a myriad pearls of wisdom Ray Day, executive chair at Allison Worldwide and vice chair at Stagwell Group, shared with PRWeek’s Gideon Fidelzeid during this podcast. Reputation has always been among every company’s most important assets and every brand communicator’s most vital responsibilities. The associated challenges, though, have never been more daunting due to the unprecedented amount of uncertainty we all face today — societally, economically and otherwise. How do you combat that as a communicator? By being data-led, digital-first and future-focused. By being comfortable with the noise. By mastering the admittedly difficult balancing act of appealing to stakeholders on both sides of the political aisle. And by understanding and respecting the emotions of your key audiences. The intelligence you need to do all this is there for you — including in two pieces of recent research and a plethora of inspiring examples that are referenced throughout this conversation.

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Episoder(359)

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The PR Week: 2.5.2021: Dawn Ray, Focus Brands

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The PR Week: 1.29.2021: Joe Quenqua, WW International

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The PR Week: 1.22.2021: Mark Penn, MDC and Stagwell

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Mark Penn, MDC and Stagwell principal, joined PRWeek’s Frank Washkuch and Diana Bradley to chat about inauguration day; White House Press Secretary Jen Psaki’s first briefing and the Biden team's comm...

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The PR Week: 1.15.2021: Julie Miller, Ancestry

The PR Week: 1.15.2021: Julie Miller, Ancestry

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The PR Week: 01.08.2021: Corey duBrowa, Google

The PR Week: 01.08.2021: Corey duBrowa, Google

The trio also discusses the legacy of PR legend Howard Rubenstein, PRWeek's feature with comms leader Kristal Howard of Kroger and Ketchum’s hiring of Neera Chaudhary. PRWeek.comTheme music provided b...

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The PR Week: 2.7.2020: Michelle Weese, Danone

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She and PRWeek editors Frank Washkuch and Steve Barrett discuss the PR of the State of the Union and Iowa caucus drama, Ray Day's move to Stagwell Group, Publicis Groupe's 2019 results and more. PRWee...

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The PR Week: 11.1.2019: AnnaMaria DeSalva, Hill+Knowlton Strategies

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The PR Week: 9.4.2019: Gail Heimann, Weber Shandwick

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