EP51: Inside SubSummit 2025: A Behind-the-Scenes Tour of the Biggest Subscription Event

John Roman (CEO of BattlBox) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) take you on a boots-on-the-ground tour of SubSummit 2025 in Dallas—no boring recap slides here. From immersive booths and epic entrance setups to hosted buyer programs and jam-packed breakout sessions, they explore how the subscription industry is leveling up. Along the way, they highlight standout keynotes, behind-the-scenes convos, and some truly creative brand experiences. Whether you missed the event or just want the insider scoop, this episode captures the energy, innovation, and connections that make SubSummit the go-to for subscription-based businesses.

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00:00 Introduction

00:28 Exploring the SubSummit Venue

02:08 Hosted Buyer Program Overview

03:00 Walking Through the Booths and Activities

04:23 Special Guests and Interviews

06:02 Conference Enhancements and Experiences

09:34 Final Walkthrough and Observations

12:03 Exploring the Event Venue

12:35 Diving into the Speaker Tracks

13:48 Enjoying the Event's Delicacies

16:08 Checking Out the Podcast Studio

19:44 A Peek into the Main Stage

23:17 Wrapping Up the Event Tour

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