#52 Reinventing Outbound with AI and Signals - with Justin Norris, Sr. Director of Marketing Ops at 360Learning
RevOps Lab28 Okt 2024

#52 Reinventing Outbound with AI and Signals - with Justin Norris, Sr. Director of Marketing Ops at 360Learning

Justin Norris, Senior Director of Marketing Ops at 360 Learning and host of the RevOps FM podcast, joins us to dive into outbound strategies and the evolving role of AI in sales. Justin shares his approach to outbound, focusing on experimentation, signals, and leveraging technology to make outbound motions more effective. He also discusses the importance of flexibility in trying new outbound approaches and creating a system where teams can experiment and learn what works best.

We cover:

  • The shift from traditional outbound methods to AI-driven strategies

  • How signals play a critical role in outbound success

  • The importance of flexibility and experimentation in outbound

  • Using tools like MadKudu to streamline outbound workflows

  • AI’s role in the future of outbound and sales engagement

Justin Norris on LinkedIn: https://www.linkedin.com/in/justinnorris/

RevOps FM Podcast: https://revops.fm/

RevOps Letter: https://www.getweflow.com/revopsletter

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer

Philipp on LinkedIn: https://www.linkedin.com/in/janiszech

Weflow: https://www.getweflow.com

Chapters:

(00:00:00) Introduction

(00:01:17) Justin’s Background and Journey in RevOps

(00:03:59) Outbound in the Modern Sales Environment

(00:07:31) Signals and AI in Outbound Strategy

(00:14:39) Building Flexibility into Outbound Motions

(00:19:06) The Future of AI and Sales Engagement

(00:24:00) Experimentation and Learning in Outbound

(00:35:30) Final Thoughts and Advice

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(119)

#109 Making RevOps an AI Orchestration Layer – with Alexander Müller, Founder at Revenue Enablement

#109 Making RevOps an AI Orchestration Layer – with Alexander Müller, Founder at Revenue Enablement

Alexander Müller, Founder of Revenue Enablement and one of Germany's most recognized RevOps voices, joins Philipp for his second appearance on the RevOps Lab — over 100 episodes after being the very f...

2 Mar 39min

#108 Using Comp Plans to Drive Company Performance – with Ryan Milligan, CRO at QuotaPath

#108 Using Comp Plans to Drive Company Performance – with Ryan Milligan, CRO at QuotaPath

Ryan Milligan, CRO at QuotaPath, joins Janis and Philipp to talk about how compensation planning can be used as a strategic lever to drive company performance. With a background in RevOps and four yea...

23 Feb 40min

#107 How CROs Think (+ What It Means for RevOps) - with Jeremey Donovan, Managing Director at Insight Partners

#107 How CROs Think (+ What It Means for RevOps) - with Jeremey Donovan, Managing Director at Insight Partners

In this episode, we dive into exclusive data from Insight Partners’ latest survey of over 200 B2B SaaS CROs. Jeremey Donovan shares what differentiates top-performing revenue organizations from the av...

9 Feb 50min

#106 Metrics That Matter Across Sales, Marketing & CS - with Sarabeth Scott, SalesOps at Camber Partners

#106 Metrics That Matter Across Sales, Marketing & CS - with Sarabeth Scott, SalesOps at Camber Partners

Sarabeth Scott joins Janis and Philipp to break down what great board reporting actually looks like — and which metrics boards really care about across Sales, Marketing, and Customer Success. Drawing ...

2 Feb 39min

#105 How AI is changing RevOps - with Lindsay Rothlisberger, Head of RevOps at Zapier

#105 How AI is changing RevOps - with Lindsay Rothlisberger, Head of RevOps at Zapier

Is RevOps becoming "GTM Engineering"? In this episode, Philip and Janus sit down with Lindsay Roethlisberger, VP of Revenue Operations at Zapier, to discuss the massive shift happening in the industry...

19 Jan 34min

#104 RevOps Lab 2025 Recap: Growth Metrics, Community Insights & AI Strategy

#104 RevOps Lab 2025 Recap: Growth Metrics, Community Insights & AI Strategy

<p>Janis and Philipp close out 2025 with a special end-of-year episode of the RevOps Lab Podcast. With no guest on the show, they reflect on what the past 12 months looked like for RevOps Lab, the Rev...

22 Des 202518min

#103 The Data Dilemma: How Bad Data Breaks GTM - with Spencer Hardey, VP of Business Ops at HG Insights

#103 The Data Dilemma: How Bad Data Breaks GTM - with Spencer Hardey, VP of Business Ops at HG Insights

Spencer Hardy, VP of Operations at HG Insights, joins Janis and Philipp to talk about the hidden cost of bad data and how misaligned definitions quietly break go-to-market execution. Together, they un...

15 Des 202537min

#102 Sales Enablement in the AI Native World- with Laura Fu, Head of RevOps & Strategy at DevRev

#102 Sales Enablement in the AI Native World- with Laura Fu, Head of RevOps & Strategy at DevRev

Laura Fu joins Janis and Philipp to talk about her new book Designing for Excellence, and how Sales Enablement is transforming inside an AI-native world. Laura breaks down the core principles of effec...

24 Nov 202541min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-pa-konto
rss-skravla-gar
pengepodden-2
finansredaksjonen
pengesnakk
morgenkaffen-med-finansavisen
utbytte
stormkast-med-valebrokk-stordalen
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
lederpodden
rss-markedspuls-2
okonomiamatorene