#64 A RevOps Guide to SaaS Pricing - with Dr. Sebastian Voigt, Partner & Co-Lead Pricing and Sales at hy
RevOps Lab20 Jan 2025

#64 A RevOps Guide to SaaS Pricing - with Dr. Sebastian Voigt, Partner & Co-Lead Pricing and Sales at hy

Sebastian Voigt, a seasoned pricing expert and Co-Lead Pricing and Sales at a leading consultancy, joins us to explore the intricate art and science of pricing for SaaS companies. From his early days learning the psychology of pricing in his mother’s flower shop to leading pricing strategies for global enterprises, Sebastian shares his wealth of knowledge and practical insights. This episode is packed with strategies and tactics to help RevOps professionals unlock growth and profitability through smarter pricing.


We cover:

How to design an effective SaaS pricing strategy

The psychology of pricing: leveraging perception and reference points

Common mistakes in pricing and how to avoid them

Tactical approaches to bundling, discounting, and upselling

Real-world examples of pricing transformations driving 20-30% revenue growth

How RevOps teams can play a pivotal role in operationalizing pricing strategies


Sebastian Voigt on LinkedIn: https://www.linkedin.com/in/sebastianvoigt/

Free RevOps resources: https://www.getweflow.com/revops

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer

Phillip on LinkedIn: https://www.linkedin.com/in/janiszech

Weflow: https://www.getweflow.com


Chapters:

(00:00:00) Introduction

(00:02:04) The Journey to Becoming a Pricing Expert

(00:05:17) Fundamentals of SaaS Pricing Strategy

(00:09:42) Leveraging Psychology in Pricing Decisions

(00:14:39) Common Pricing Mistakes and How to Fix Them

(00:19:06) The Role of RevOps in Pricing

(00:28:56) Operationalizing Pricing at Scale

(00:35:30) Final Thoughts and Book Recommendation

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(119)

#54 Creating a highly effective sales & forecasting process - with Robert Gimbel, GTM Advisor & Ex-CRO at Camunda

#54 Creating a highly effective sales & forecasting process - with Robert Gimbel, GTM Advisor & Ex-CRO at Camunda

Robert scaled Camunda’s GTM motion for over a decade. In this episode of The RevOps Lab, he’ll share his learnings and best practices with you: Camunda’s sales process Pipeline generation at Camun...

11 Nov 202435min

#53 Growing and Leading a High-Performing RevOps Team - with Eric Welsh, Global Director of Revenue Operations at Deputy

#53 Growing and Leading a High-Performing RevOps Team - with Eric Welsh, Global Director of Revenue Operations at Deputy

Eric Portugal-Welsh, Director of Revenue Operations at Deputy, shares his insights on growing a successful RevOps team. Having scaled his team from 3 to 7 people over the last 14 months, Eric dives in...

4 Nov 202437min

#52 Reinventing Outbound with AI and Signals - with Justin Norris, Sr. Director of Marketing Ops at 360Learning

#52 Reinventing Outbound with AI and Signals - with Justin Norris, Sr. Director of Marketing Ops at 360Learning

Justin Norris, Senior Director of Marketing Ops at 360 Learning and host of the RevOps FM podcast, joins us to dive into outbound strategies and the evolving role of AI in sales. Justin shares his app...

28 Okt 202441min

#51 Boosting your Team’s Sales Productivity - with Alex Freeman, Global Head of Sales Operations at YouGov

#51 Boosting your Team’s Sales Productivity - with Alex Freeman, Global Head of Sales Operations at YouGov

Alex Freeman, Head of Sales Operations and Enablement at YouGov, discusses his approach to making sales teams more effective by removing unnecessary admin tasks and focusing on what really matters, he...

21 Okt 202444min

#50 How RevOps & Finance can drive SaaS metrics - with Ben Murray, Founder at The SaaS CFO

#50 How RevOps & Finance can drive SaaS metrics - with Ben Murray, Founder at The SaaS CFO

Ben Murray, widely known as The SaaS CFO, joins the RevOps Lab Podcast to share his expertise on SaaS finance metrics, forecasting, and how revenue operations and finance can collaborate effectively. ...

14 Okt 202441min

#49 Why you need a RevOps Charter (& how to set it up) - with Steve Silver, Ex VP Research & RevOps leader at Forrester

#49 Why you need a RevOps Charter (& how to set it up) - with Steve Silver, Ex VP Research & RevOps leader at Forrester

Steve Silver, ex-Vice President and Research Director at Forrester, joins us to discuss the critical elements of creating a RevOps charter. With decades of experience in sales operations and RevOps re...

7 Okt 202436min

#48 How Rubrik scaled RevOps to IPO - with Samarth Mital, Senior Director - Global Sales Strategy, Planning, Analytics, & Ops at Rubrik

#48 How Rubrik scaled RevOps to IPO - with Samarth Mital, Senior Director - Global Sales Strategy, Planning, Analytics, & Ops at Rubrik

Samarth Mital, Director of Global Sales Strategy, GTM, Planning, Analytics & Ops at Rubrik, shares his insights on the company's journey to IPO. From scaling revenue to $919 million in ARR to expandin...

30 Sep 202441min

#47 The GTM Operations Framework - with Crissy Saunders, CEO at CS2

#47 The GTM Operations Framework - with Crissy Saunders, CEO at CS2

Crissy Saunders, CEO and Co-Founder of CS2, shares insights from her decade of experience in go-to-market operations for fast-growing B2B tech companies. Crissy discusses the evolution of CS2’s servic...

23 Sep 202447min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
rss-pa-konto
rss-skravla-gar
pengepodden-2
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
rss-sunn-okonomi
lederpodden
okonomiamatorene
rss-markedspuls-2