RevOps Lab24 Mar 2025

#73 A 4-Step Framework for Stronger RevOps – with Hans Lees, Director of RevOps at DroneDeploy

Hans Lees, Director of Revenue Operations at DroneDeploy, joins the podcast to share his RevOps Discovery Framework — a powerful approach to uncovering root problems, aligning stakeholders, and driving measurable impact. Whether you're tackling process bottlenecks or trying to rally teams around shared metrics, Hans explains how slowing down with a structured discovery process can actually help you move faster and make smarter decisions in RevOps.

We cover:

Why discovery isn’t just for sales — and how RevOps can adopt the mindset
Hans’s 4-step RevOps Discovery Framework: Strategy, Metric, Stakeholders, Pain Types
How to use data to tell compelling stories and align your org
Tips for building trust through listening and stakeholder interviews
The role of process, data, systems, and people — and how to categorize pain properly

Hans Lees on LinkedIn: https://www.linkedin.com/in/hannah-lees-269b8668/

https://growth-ops-studio.beehiiv.com/p/mastering-discovery-a-smarter-path-to-impact

https://growth-ops-studio.beehiiv.com/

Free RevOps resources: https://www.getweflow.com/revops

Janis on LinkedIn: https://www.linkedin.com/in/janiszech

Phillip on LinkedIn: https://www.linkedin.com/in/philippstelzer

Chapters:

(00:00:00) Introduction
(00:01:38) Hans Role at DroneDeploy
(00:02:25) Why Discovery is a Missing Skill in RevOps
(00:05:34) The RevOps Discovery Framework Explained
(00:14:01) Aligning Metrics with Strategic Goals
(00:19:49) Data Storytelling for Buy-in and Alignment
(00:29:10) Engaging Stakeholders and Building Trust
(00:39:19) Categorizing Pain: People, Process, Data, Systems
(00:44:00) Book Recommendations and Final Thoughts

Disclaimer:

Due to technical issues with Janis' video file, we were unable to use the original footage. As a result, a placeholder was inserted for his track.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(119)

#70 Pipeline Management mistakes that cost you revenue - with Jeff Ignacio, Head of GTM Operations at Keystone AI

Jeff Ignacio, RevOps expert and creator of Revenue Operations Impact, returns to the podcast to deep-dive into advanced pipeline management. With years of experience optimizing sales processes at high...

3 Mar 202526min

#69 Driving growth by leveraging “Revenue Moments” - with Tiffany Gonzales, Head of Growth & Revenue Operations at Microsoft

Tiffany Gonzalez, a seasoned RevOps leader with experience at AWS, Coupang, and other high-growth companies, joins the podcast to discuss how businesses can identify and leverage revenue moments that ...

24 Feb 202541min

#68 Turning GTM data into insights - with Dan Schonfeld, VP, RevOps at Glia

Danny Schonfeld, VP of Revenue Operations at GLIA, joins the podcast to break down how RevOps leaders can turn raw data into strategic narratives that drive executive decision-making. From QBRs to lon...

17 Feb 202543min

#67 Increasing RevOps productivity with automations - with Nik Garza, Director of Revenue Operations at Kleer

Nik Garza, Director of Revenue Operations at Kleer, joins the podcast to share how he’s leveraging automation and AI to maximize the impact of a lean RevOps team. Coming off the back of a major CRM me...

10 Feb 202531min

#66 The State of RevOps in 2025 - with Haris Odobasic, Co-Founder at Revenue Wizards

RevOps in 2025 Report: https://revenuewizards.com/reports/revops-in-2025 Haris Odobasic, the Co-Founder of the Revenue Wizards, returns to the podcast to discuss the findings from his global RevOps su...

3 Feb 202543min

#65 Leveraging AI in RevOps - with Olga Traskova, VP, RevOps at Birdeye

Olga, VP of Revenue Operations at Birdeye, joins the podcast to discuss how AI is transforming the way RevOps teams work. From enhancing data quality to maximizing sales efficiency, Olga shares her pe...

27 Jan 202540min

#64 A RevOps Guide to SaaS Pricing - with Dr. Sebastian Voigt, Partner & Co-Lead Pricing and Sales at hy

Sebastian Voigt, a seasoned pricing expert and Co-Lead Pricing and Sales at a leading consultancy, joins us to explore the intricate art and science of pricing for SaaS companies. From his early days ...

20 Jan 202543min

#63 Operationalizing Strategy: Turning Plans into Action - with Tom van Langen

Tom van Langen, Vice President of Revenue Operations, returns to the podcast for a deep dive into how RevOps teams can turn strategic plans into actionable outcomes. With the challenges of annual plan...

13 Jan 202544min