#79 How RevOps Can Drive Enterprise Value - with Cliff Simon, GTM & RevOps Leader at Carabiner Group
RevOps Lab19 Mai 2025

#79 How RevOps Can Drive Enterprise Value - with Cliff Simon, GTM & RevOps Leader at Carabiner Group

Cliff Simon, GTM & RevOps Leader at Carabiner Group, joins the show to break down how RevOps leaders can influence the single metric that matters most: enterprise value. Drawing from 20+ years in go-to-market leadership and RevOps consulting, Cliff shares his framework for building strategic RevOps—focused on people, process, tech, and data. If you’re looking to position RevOps as a value creator (not just a reporting function), this is the blueprint.

We cover:

  • The four levers that drive enterprise value

  • How to build a go-to-market strategy rooted in your ICP

  • Why process design starts at the handoffs, not in silos

  • How to enable change through internal champions and buy-in

  • What “good data” actually means—and how to balance speed vs. accuracy

  • Where AI fits (and doesn’t) in modern RevOps workflows

Cliff Simon on LinkedIn: https://www.linkedin.com/in/cliff-simon/

Free RevOps resources: https://www.getweflow.com/revops

Janis on LinkedIn: https://www.linkedin.com/in/janiszech

Phillip on LinkedIn: https://www.linkedin.com/in/philippstelzer

Chapters:

(00:00:00) Introduction

(00:01:14) Cliff’s Background and Carabiner Group’s Mission

(00:03:30) The 4 Levers That Drive Enterprise Value

(00:05:55) Building Strategy Around Your ICP and Problem Fit

(00:12:20) From Strategy to Process: Where Most Teams Go Wrong

(00:17:15) Process Buy-In and Frontline Enablement

(00:24:45) CRM Adoption, User Experience, and Internal Advocacy

(00:28:15) AI, Forecasting, and the Future of GTM

(00:33:30) Data Hygiene, Trust, and the Cost of Inaction

(00:37:40) Final Thoughts and Book Recommendations

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(119)

#30 Scaling RevOps at Just Eat Takeaway.com, Richard de Veer, Director of RevOps - Corporate Solutions at JET

#30 Scaling RevOps at Just Eat Takeaway.com, Richard de Veer, Director of RevOps - Corporate Solutions at JET

In today’s episode, Richard de Veer shares his view on managing (RevOps) complexity while giving insights into his role at Just Eat Takeaway.com What you’ll learn in this episode: How JETs manages G...

21 Mai 202432min

#29 Quick update & announcement from the RevOps Lab

#29 Quick update & announcement from the RevOps Lab

In case you wondered where my podcast partner Janis went, I made this short solo episode to give you a quick insight into some news. What’s this episode about: What project is Janis working on? Wh...

14 Mai 20242min

#28 Creating an effective Marketing attribution model - with Daniel Foulkes, Senior Marketing Strategy & Operations Manager at CoachHub

#28 Creating an effective Marketing attribution model - with Daniel Foulkes, Senior Marketing Strategy & Operations Manager at CoachHub

In today’s episode you’re getting deep into Marketing attribution models. A never-ending story, that we continue with our guest, Daniel Foulkes from CoachHub. What you’ll learn in this episode: Mark...

7 Mai 202443min

#27 How RevOps should work with leadership and the C-suite - Stacie Sussman, CRO at RevUp Advisory

#27 How RevOps should work with leadership and the C-suite - Stacie Sussman, CRO at RevUp Advisory

RevOps often wants to become more strategic but has a hard time doing so. Stacie Stussman joins us on this week's episode to discuss how revenue operators should work with leadership and the C-suite t...

30 Apr 202437min

#26 RevOps’ role in quota and OTE planning - Jeremy Lamande, Fractional RevOps Leader & LI Top Sales Operations Voice

#26 RevOps’ role in quota and OTE planning - Jeremy Lamande, Fractional RevOps Leader & LI Top Sales Operations Voice

Today’s episode is fully focused on a topic that we haven’t touched much yet: compensation and quota setting. What you’ll learn in this episode: Fundamentals of OTE, total comp and quota RevOps’ r...

23 Apr 202441min

#25 How Sales Enablement impacts Revenue Operations - Stephanie Middaugh, Head of Global GTM Enablement at Pinecone

#25 How Sales Enablement impacts Revenue Operations - Stephanie Middaugh, Head of Global GTM Enablement at Pinecone

In today’s episode we dive deeper on the relationship between sales enablement and revenue operations. What you’ll learn in this episode: How to enable your GTM team Most common mistakes in GTM on...

16 Apr 202442min

#24 Keeping RevOps lean - Anastasiia Binns, Head of RevOps, Semble

#24 Keeping RevOps lean - Anastasiia Binns, Head of RevOps, Semble

In today’s episode Anastasiia shows you how to keep your RevOps team lean. What you’ll learn in this episode: What is LeanOps? What are the benefits & risks of this framework? What a lean RevOp...

9 Apr 202438min

#23 7 CRM mistakes you should avoid, Philipp Stelzer, Co-founder at Weflow

#23 7 CRM mistakes you should avoid, Philipp Stelzer, Co-founder at Weflow

After seeing hundreds of CRM set-ups from our customers, we collected 7 common CRM mistakes. In the first solo episode, Philipp (Co-founder at Weflow and co-host of RevOps Lab) walks you through and s...

2 Apr 202422min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-pa-konto
rss-skravla-gar
pengepodden-2
finansredaksjonen
pengesnakk
morgenkaffen-med-finansavisen
utbytte
stormkast-med-valebrokk-stordalen
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
lederpodden
rss-markedspuls-2
okonomiamatorene