Content + Commerce: A Love Story
Fashion People13 Jun 2025

Content + Commerce: A Love Story

Today on the pod, Lauren is joined by her good buds, Claire Mazur and Erica Cerulo, co-founders of 831 Stories (which could be described as the Blumhouse of the romance genre). Claire and Erica are serial entrepreneurs (you may have shopped their previous business, Of a Kind) and experts in using stories to drive sales of actual products. They discuss the dos and don’ts of content and commerce, how to make good merch, podcasting, the Foster sisters, and plenty more. ‘Everyone Reads Romance Novels’ T-Shirt‘Enemies to Lovers’ Trope Hat‘Second Chance Romance’ Trope Hat‘Forced Proximity’ Trope Hat‘Real Men Read Romance’ T-ShirtMischief Fan Club T-Shirt To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Episoder(210)

Chanel Check

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24 Mar 42min

Welcome to Becoming You with Suzy Welch

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22 Mar 2min

Miyako Supreme

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The Fashion Awards

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Lauren is joined by a panel of industry experts—stylist Jamie Mizrahi, Who What Wear’s Hillary Kerr, and The Ringer’s Amanda Dobbins—to discuss the best and worst of the Oscars 2026 red carpet, and th...

17 Mar 53min

Mad Mag

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Alastair McKimm, the founder of Prototype_ and head of VTG Studios, joins Lauren to talk about the best and worst shows of Fashion Month—from Chanel, Dior, and Marc Jacobs nailing it, to Calvin Klein ...

13 Mar 1h 23min

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