Content + Commerce: A Love Story
Fashion People13 Jun 2025

Content + Commerce: A Love Story

Today on the pod, Lauren is joined by her good buds, Claire Mazur and Erica Cerulo, co-founders of 831 Stories (which could be described as the Blumhouse of the romance genre). Claire and Erica are serial entrepreneurs (you may have shopped their previous business, Of a Kind) and experts in using stories to drive sales of actual products. They discuss the dos and don’ts of content and commerce, how to make good merch, podcasting, the Foster sisters, and plenty more. ‘Everyone Reads Romance Novels’ T-Shirt‘Enemies to Lovers’ Trope Hat‘Second Chance Romance’ Trope Hat‘Forced Proximity’ Trope Hat‘Real Men Read Romance’ T-ShirtMischief Fan Club T-Shirt To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Episoder(215)

Stretch Pants for the ‘Succession’ Set

Stretch Pants for the ‘Succession’ Set

High Sport designer Alissa Zachary joins Lauren to discuss the big business of $860 stretchy pants, what she learned at Khaite and The Row, and why she loves the dupes. For a 20 percent discount on L...

10 Mai 202447min

Met Gala Gossip & Red Carpet Economics

Met Gala Gossip & Red Carpet Economics

Live from New York, Lauren and Jacob break down the Gala’s best and worst looks, pre-shows, after parties, and the scene at the celebrity-packed Prada sample sale. Plus all the Tom Ford chatter and th...

7 Mai 202457min

The Dark Art of Celebrity Styling

The Dark Art of Celebrity Styling

In a special pre-Met Gala episode, Lauren gabs with Kate Young, stylist to stars including Scarlett Johansson and Dakota Johnson, about the new A-list industrial complex, changing economics of the red...

3 Mai 202443min

Ralph’s Future, Tapestry-Capri Rage & Emily Weiss’s Trophy Property

Ralph’s Future, Tapestry-Capri Rage & Emily Weiss’s Trophy Property

Lauren and friends dig into the essential murmurs of the moment: the F.T.C.’s interrogation of the Tapestry-Capri merger, the new Ralph Lauren narrative, and Emily Weiss’s #girlboss real estate move. ...

30 Apr 202442min

$5,000 Pants & Phoebe Philo Inflation

$5,000 Pants & Phoebe Philo Inflation

On a very special second episode, Lauren chats with fashion super-buyer Elizabeth von der Goltz—the hidden hand behind everything you see in stores—to discuss how the pricing business really works: wh...

26 Apr 202452min

Galliano-Givenchy Rumors & ‘Challengers’ Fashion

Galliano-Givenchy Rumors & ‘Challengers’ Fashion

In the inaugural episode of Fashion People, Lauren and Jacob Gallagher dig into all the insider chatter roiling the industry this week: Gucci’s China problem, the Zendaya fashion roadshow, and Steve J...

23 Apr 202442min

Introducing: Fashion People, with Lauren Sherman

Introducing: Fashion People, with Lauren Sherman

Welcome to “Fashion People,” your new favorite podcast about what’s really happening in the business of fashion, beauty, and the media. Join Puck correspondent Lauren Sherman and a rotating cast of in...

16 Apr 20241min

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