NEXT In-Depth: The zero-click era and the future of iGaming marketing
NEXT.io Podcast12 Jun 2025

NEXT In-Depth: The zero-click era and the future of iGaming marketing

The rules of online marketing are changing fast, and the iGaming industry is feeling the impact like never before. In this episode of NEXT In-Depth, ShieldHub founder Ulrich Gilot dives into the seismic shift away from traditional SEO and affiliate models driven by Google’s evolving search landscape, where zero-click results and AI-driven answers are reshaping player acquisition. We’ll explore what this means for iGaming marketers, the rising importance of brand building, and how new measurement frameworks like attention metrics can unlock smarter growth. Plus, hear insights on navigating stricter regulations and emerging strategies for future-proofing marketing in a competitive, privacy-focused world. Whether you’re an operator, affiliate, or marketer, this is your guide to adapting and thriving in the zero-click era.

Episoder(471)

#7 - Gustaf Hoffstedt, General Secretary BOS (Swedish regulation)

#7 - Gustaf Hoffstedt, General Secretary BOS (Swedish regulation)

Gustaf Hoffstedt is the Secretary General of BOS, the Swedish Trade Association for Online Gambling, since 2015. Prior to joining BOS, Gustaf served as a Member of the Swedish Parliament for the Moder...

26 Mai 202048min

#6 Angelo Dalli, CEO Umnai (The future of AI in iGaming)

#6 Angelo Dalli, CEO Umnai (The future of AI in iGaming)

Angelo Dalli is an AI expert and serial tech entrepreneur, combining deep technical ability with commercial acumen. Angelo founded 9 startups, was involved in 4 IPOs, invested in numerous Technology,...

19 Mai 202049min

#5 - Jesper Svensson, CEO Betsson Group

#5 - Jesper Svensson, CEO Betsson Group

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the manag...

13 Mai 202047min

#4 - Robin Eirik Reed, Co-founder GiG

#4 - Robin Eirik Reed, Co-founder GiG

Robin Eirik Reed Co-founded GiG 10 years ago and successfully grew the company to €150m revenue. In 2019, Robin became an inductee in the iGaming IDOL Hall of Fame. In this episode we discuss what Rob...

13 Mai 202047min

#3 - Robert Andersson, CEO Highlight Media Group

#3 - Robert Andersson, CEO Highlight Media Group

Robert is an experienced CEO within the iGaming industry currently steering the ship for Highlight Media Group, and previously at Enlabs and Catena Media. In this episode we talk about what the future...

13 Mai 202042min

#2 - Erik Bergman, Founder Great.com

#2 - Erik Bergman, Founder Great.com

The day Erik Bergman turned 28, he made $15,000,000 by taking his company Catena Media public. Since then, he has devoted himself to charity through his project Great.com "the worlds most controversia...

13 Mai 202044min

#1 - Enrico Bradamante, Chairperson iGEN

#1 - Enrico Bradamante, Chairperson iGEN

iGaming NEXT co-founder Pierre Lindh discuss COVID-19 and the future implications on the iGaming industry, and what to expect together with chairperson of iGEN, Enrico Bradamante.

13 Mai 202043min

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