010. Pum Lefebure: On Process, Philosophy, and Parenthood

Renowned designer Pum Lefebure shares her journey from her artistic roots in Bangkok to co-founding Design Army in Washington, D.C. She discusses her experiences leading high-profile campaigns for clients like the Washington Ballet, her philosophy on creativity and design, and the challenges of balancing her roles as a business owner, creative visionary, and mother. Listen in as Pum reflects on the impact of her cultural heritage, the importance of taking risks in design, and her advice for aspiring designers.
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Follow Pum Lefebure

Instagram: @pumlefebure
Design Army: @designarmy
Website: designarmy.com

About Pum Lefebure:
Pum Lefebure is the co-founder and Chief Creative Officer of Design Army, a renowned creative agency based in Washington, D.C. Originally from Bangkok, Thailand, Pum has brought a unique global perspective to American design, blending artistic vision with strategic business acumen.

Over the years, she has spearheaded high-profile campaigns for clients such as Adobe, GE, Disney, the Ritz Carlton, and the Washington Ballet.

Her work has not only garnered countless awards but also set new standards in the industry.

Pum has served as a jury president and judge for some of the world's most prestigious design competitions and she has been recognized by Graphic Design USA as one of the top 50 People to Watch and has been featured in esteemed publications like Communication Arts and HOW magazine.

In addition to her professional achievements, Pum is a dedicated mother and a passionate advocate for creativity. She seamlessly balances her roles as a business owner, creative visionary, and family woman, making her a true icon in the design world.

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