Inside the Playbook: Nick Ruffalo on The Real Reason Fans Aren't Connecting With Your Music
What separates artists who get skipped from those who build legacy?In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo, SVP of Digital at Big Loud Rock and founder of Unl...
1 Aug 202520min
The Manager’s Playbook 032: Nick Ruffalo - Artist Archetypes, Brand Strategy, Content Funnels, Paid Marketing, Breakthrough Moments & Building in Public
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo, SVP of Digital Marketing & Audience Engagement at Big Loud Records and founder of Unleashed, for a sharp, unfilter...
29 Jul 20252h 7min
Inside the Playbook: Tuma Basa on How YouTube Replaced MTV for Artists
YouTube isn’t just for views. It’s for building worlds.In this episode, we unpack why YouTube remains one of the most powerful tools in an artist’s strategy, especially in an era where the music busin...
28 Jul 202521min
Inside the Playbook: Tuma Basa on The Difference Between Music Industry and Community
Tuma Basa didn’t just build playlists. He built a perspective shaped by continents, cultures, and connection.In this clip, we unpack his global journey through music and media: growing up across count...
27 Jul 202520min
Inside the Playbook: Tuma Basa on The Culture Clash Around Generative AI
Timbaland made headlines by signing the first AI artist but the real story goes deeper.In this clip, Tuma Basa and I dive into the tension between tech and tradition in music. From generative AI tools...
24 Jul 202514min
Inside the Playbook: Tuma Basa on What's REALLY Holding Back African Music Globally
The future of music in Africa is full of energy but the infrastructure isn’t there yet.In this clip, Tuma Basa and I unpack the real story behind the rise of African music. From venue shortages and pu...
23 Jul 202512min
The Manager’s Playbook 031: Tuma Basa - RapCaviar, YouTube, Music Curation, Artist Longevity, Gen AI, African Infrastructure, Global Strategy & Cultural Fluency
In Episode 031 of The Manager’s Playbook, Tuma Basa, former head of Spotify's RapCaviar and Director of Black Music & Culture at YouTube, joins Mauricio Ruiz for a deep dive into the evolution of musi...
22 Jul 20252h 10min
Inside the Playbook: Mag Rodriguez on Why Why the First $500 from Artists' Fans Changes Everything
In this clip of The Manager’s Playbook, I talk with Mag Rodriguez about the artist who helped change everything: LaRussell.After being introduced to EVEN, LaRussell became the platform’s first artist,...
18 Jul 202515min
