Does ChatGPT Actually Have A Higher Conversion Rate Than Google  Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread  AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast  (Here's What To Do)

Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce changes and strategic moves in the AI era. TIME-STAMPED SHOW NOTES (00:00) ChatGPT vs Google: Conversion Rates and User Behavior (02:57) The Evolution of Search: AI Assistants and Analytics (05:58) Cost Efficiency in AI: The Future of User Services (08:56) AI Fluency in Organizations: Embracing Change (11:58) Cultural Shifts: Adapting to AI in the Workplace (18:11) Google's Workforce Changes: Buyouts and Future Directions To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Episoder(3242)

How This Podcast Makes $18M a Year

How This Podcast Makes $18M a Year

In episode #2893, Eric Siu and Neil Patel discuss the financial success of popular podcasts, the ongoing debate about remote versus in-office work, the importance of performance metrics, Amazon's adve...

1 Jan 202521min

The Reason Why $14.6B Klarna Stopped Hiring

The Reason Why $14.6B Klarna Stopped Hiring

In episode #2892, Eric Siu and Neil Patel discuss employment due to AI, the future of TikTok amidst regulatory challenges, and the best SEO tactics for 2025. Don’t forget to help us grow by subscribi...

31 Des 202419min

The new way of doing YouTube, The average ROI per content type, Short-form videos don't convert, and more

The new way of doing YouTube, The average ROI per content type, Short-form videos don't convert, and more

In episode #2891, Eric Siu and Neil Patel discuss the resurgence of vlogging as a means to share personal and business journeys, what content types yield the best ROI, the implications of AI in the wo...

30 Des 202423min

The BEST Ways to Learn Marketing in 2025

The BEST Ways to Learn Marketing in 2025

In episode #2890, Eric Siu and Neil Patel discuss effective strategies for learning marketing in 2025. From surprising industry shifts to the power of innovation, they share insights that could redefi...

24 Des 202422min

Answering Year-End Questions Worth Asking

Answering Year-End Questions Worth Asking

In episode #2889, Eric Siu and Neil Patel discuss key reflections for the end of the year, focusing on business improvement ideas, the importance of hiring high-quality talent, and the need to identif...

23 Des 202420min

Our 2025 Marketing, Wrapped

Our 2025 Marketing, Wrapped

In episode #2888, Eric Siu and Neil Patel reflect on their favorite tactics, including the effectiveness of webinars and AI tools like HeyGen and ChatGPT. They also explore growth strategies such as m...

19 Des 202420min

Did the Hawk Tuah Girl Really Steal $50M?

Did the Hawk Tuah Girl Really Steal $50M?

In episode #2887, Eric Siu and Neil Patel discuss the controversial case of the Hawk Tuah girl, the implications of celebrity culture on crypto investments, the revenue challenges faced by YouTube sho...

18 Des 202422min

The Genius Behind Zara’s Billion-Dollar Business Model

The Genius Behind Zara’s Billion-Dollar Business Model

In episode #2886, Eric Siu and Neil Patel discuss the innovative business model of Zara. They share insights into its founder Ortega's humble beginnings and emphasizes that age should not deter entrep...

17 Des 20246min

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