From Touchline to Timeline: James Doyle on AI’s Playbook for Sport

James Doyle, CEO of iReel, joins Tech Talks to explore how generative and agentic AI are transforming elite sport. With roots in football and a reach across multiple sports, iReel is helping clubs move beyond dashboards and into conversational analytics—making once-siloed performance data accessible, insightful, and actionable. James discusses the startup’s fast rise, the risk of robotic sport, and why human creativity still has a vital role in the AI age.

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