23andMe's Fatal Flaw | Defying Gravity? | 2
Business Wars18 Jun 2025

23andMe's Fatal Flaw | Defying Gravity? | 2

Plagued by low sales of its genetic tests, 23andMe adopts a bold new plan: slash prices and enter the pharmaceutical industry. But with investors nervous, can CEO Anne Wojcicki keep the show going long enough to make her DNA dream pay off?

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Episoder(663)

Starbucks' Bitter Brew | A Cup of Competition  | 3

Starbucks' Bitter Brew | A Cup of Competition | 3

Starbucks might be number one in market share, but the competition over coffee is hot. In one corner, you’ve got the New England-based fan favorite Dunkin, with their no-frills vibe and celebrity boos...

15 Mai 202544min

Starbucks' Bitter Brew | Back in Black | 2

Starbucks' Bitter Brew | Back in Black | 2

It’s 2023 and Howard Schultz’s hand-picked successor as CEO is facing trouble. While employees are voting to unionize, competitors are targeting Starbucks’ perceived weaknesses. Dunkin’ and others are...

14 Mai 202543min

Starbucks' Bitter Brew | The Founder's Curse | 1

Starbucks' Bitter Brew | The Founder's Curse | 1

It's 2021 and Starbucks workers are experiencing post-pandemic exhaustion. For the first time, baristas and others seem poised to vote to form a union. To head that off, Starbucks legendary CEO, Howar...

7 Mai 202539min

The Whole Foods Rebellion | Harsh Realities | 3

The Whole Foods Rebellion | Harsh Realities | 3

After a stock market shakeout stunts Whole Foods’ growth, co-founder John Mackey finds himself struggling to protect the grocery store chain from circling predators. And he knows if he loses this batt...

30 Apr 202539min

The Whole Foods Rebellion | Tiny Acorns, Mighty Oaks | 2

The Whole Foods Rebellion | Tiny Acorns, Mighty Oaks | 2

CEO John Mackey is on a mission to take Whole Foods national. But he is about to run into major opposition. And to succeed in his quest, he must face down rebellious employees, ambitious rivals, anima...

23 Apr 202545min

The Whole Foods Rebellion | Vision Quest | 1

The Whole Foods Rebellion | Vision Quest | 1

When Texas hippie John Mackey opens an organic supermarket, he gets high on running a business. But when his ambitions sink its profits, sparks fly between him and his co-founders. They clash over the...

16 Apr 202536min

Price Wars: The Fall of Dollar Stores | Duped | 3

Price Wars: The Fall of Dollar Stores | Duped | 3

Not everything you buy from the dollar store is going to be a winner, and Wirecutter editor Annemarie Conte knows this firsthand. Today, Annemarie joins David to share tips for shopping smarter at the...

10 Apr 202542min

Price Wars: The Fall of Dollar Stores | Shrinkage | 2

Price Wars: The Fall of Dollar Stores | Shrinkage | 2

After 10 years of rapid growth, the dollar stores hit big trouble. Rats, burglars, unhappy workers, online agitators and inflation erode their profits. And a new online dollar store makes inroads. Can...

9 Apr 202539min

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