Shaken, Not Stirred: How James Bond’s Drinks Defined an Era

Shaken, Not Stirred: How James Bond’s Drinks Defined an Era

We’re easing out of dry January by veering off the path of hard history and into the world of a fictional hero. One in which the love of vodka martinis reflects a post-war Britain desperate for glamour and escapism. And whose creator’s obsession with detail—right down to his hero’s champagne choices—tells us as much about the author as it does about his famous spy?


In this slightly geeky episode of Intoxicating History, Tom Parker Bowles and Henry Jeffreys share their love of that great British export - James Bond. They dive into how Bond’s drinking habits are a time capsule of the 1950s and ’60s. Why did author Ian Fleming insist Bond’s martinis were shaken, not stirred? How did Bond’s drinks—from Japanese sake to Jamaican rum—mirror Britain’s global reach and changing tastes? And what does a 2018 study reveal about how much Bond really drank (spoiler: it’s a lot)?


With fascinating insights and plenty of laughs, this episode uncovers the cultural history hidden in Bond’s glass. Pour yourself a drink and press play—you may end up shaken but hopefully not stirred.


Supported by Taylor’s Port.



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